Many, many books In Bookbuzz we have covered many books about Marketing. From “Marketing 3.0”, which is about the spirituality and heart of the brand (=staff) to “Old rules of marketing are dead”. There the clue is in the title. Books on how nasty marketing can be, such as “brandwashed” which is about how marketing manipulates
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The Network Always Wins At Bookbuzz we are huge fans of Peter Hinssen. “The new normal” was one of our anchor books for quite a while. We have been looking forward to his second book and it does not disappoint. It will become another anchor book in our stable when we work with clients. VUCA It
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The landscape of customer service has fundamentally shifted. 80% of all buying decisions are now researched online, with customer reviews as the main source. It is truly word of mouth on steroids. Other authors One of our favourite authors, Brian Solis, has written about this extensively in “WTF” and “The end of business as usual“. So
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I am a huge fan of the German approach to business. The mittlestand, family businesses that are homegrown, anchored in the locality, with a long term multi-generational perspective, focused on creating wealth. Particularly “Hidden champions” opened my eyes. So I was very taken with “Making money is killing your business”. Time to grow up It
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Every month at our regular slot on Newstalk, we get a Bookbuzz client to talk about a business book that has influenced them and why. Garvan Callan Garvan Callan, the Director of Customer, Digital & Innovation of Bank of Ireland picked “Tipping point” Tipping point “Tipping point” is probably in the back pocket of every
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In 2015 we tried this as a concept. A Bookbuzz MBA in a day. Based on the successful concept in Holland. We read a lot In Bookbuzz we have the best job in the world. We get to read a lot. So you don’t have to. And then we help you apply the lessons from
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The structure of the modern organisation rarely helps ignite the passion and creativity of the workforce. In short, today’s organisation structures are quickly becoming obsolete. Books We’ve covered tons of books that deal with organisations trying to get their companies to work more productively and to find a way to engage their employees more fully.
Holacracy as an organisational structure Read More »
It is not about books It is not about books, it is not about you liking to read or hating to read. It is to ensure that the latest business thinking becomes part of your company’s DNA or collective wisdom and as a result, you will be better at coping with the inevitable change that
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Frame your sector I had the pleasure of seeing Paul Hayes of BeachhutPR at work with a group of start-ups. He explained that successful starts ups frame the future of the sector they operate in. Preferably in 5 words. You need a vision That means you need to have a vision of that future. To
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Daniel Priestly asks you to take a look at the problem you solve for people. He says that high-value products and services are linked to four underlying drivers: Save or make money. Save time or eliminate wastage. Bring increased emotional benefits. Ease pain, suffering or negative emotions. If you’re linking your business to the industry, to
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