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About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

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Talk, bounce ideas, get Rons perspective and advice and some essential book suggestions for your reading list.

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Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

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Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

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Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog

preview resilience

Resilience, my new book

My new book “Resilience, what you can learn from master chefs, stoics and Navy Seals and why innovation, art and storytelling are important”

These are the 3 designs for the cover of my new book “Resilience, what you can learn from master chefs, stoics and Navy Seals and why innovation, art and storytelling are important”. Designed by the brilliant Jon Carroll of Jamjo.

Free book

Tell me which one you like and I will send you a free copy of the book once it is available. E-mail ron@ronimmink.com.



The moral paradoxes of our future

Future trends

Trying to make sense of the future is difficult. To quote Tim O’Reilly, the author of “WTF?: What’s the Future and Why It’s Up to Us”; “Everything is amazing, everything is horrible, and it’s all moving too fast. We are facing a set of paradoxes today.

It took me a long time to get my head around this book. It is a combination of “Thank you for being late” and “Machine, Platform, Crowd”. It will defintely make you think.

It is complex

The magical technologies of today, and choices we’ve already made, decades ago, about what we value as a society, are leading us down a path with complex contingencies, unseen dangers, and decisions …

future leadership

18 tips to become a future leader

A book about leadership under VUCA circumstances, a world in a scramble, with asymmetric upheaval and shape-shifting organisations. Where disruption becomes the norm. It is not going to be easy. What do you need to do as a leader?


You will need to be physically, mentally, and spiritually strong. Fitness will be a price of entry for top leadership roles. Read “The Navy Seals Art of War“, “Eat, move, sleep” or “Buddha’s brain

Perspectives and action

You need to get as many perspectives as you can to learn from a wide diversity of views—but not get stuck in any single view worldview, to look long instinctively—but focus on action when that is needed. …

ACEI Annual Conference

Photo Peter Houlihan / Fennell Photography

Resilience, anti-fragile, navy seals, master chefs, stoics and books to read

I had the pleasure of speaking at the ACEI conference about resilience. This is what I talked about:


The definition of resilience is “the capacity to recover quickly from difficulties” or “the ability to persevere; to attempt to overcome setbacks or obstacles” In everyday-speak, it is often referred to as ‘bounce-back-ability or “toughness”.

It is used in a business context, but also in the context of personal development, community development or indeed climate change.

The book that immediately springs to mind is “Antifragile” by Taleb. The ability to recover from shocks as a business or as an individual. Suggesting that you should inject small shocks to become more resilient.

Other words used are adaptability and flexibility, The ability to …

runaway species

The brain is wider than the sky

Our brain is wired for creativity

There are many, many perspectives on creativity. Some think it is a skill we have lost. Some think it is an education problem. Most agree it is something we can learn. The authors of “The Runaway Species: How Human Creativity Remakes the World”, think it is part of human nature. We can’t help ourselves.

Innovation will never stop

That is why hairstyles, streetlights, nations, symphonies, laws, sonnets, prosthetic arms, smartphones, ceiling fans, skyscrapers, boats, kites, laptops, ketchup bottles, auto-driving cars, bikes and stadiums keep changing. Why can’t we find the perfect solution and stick with it? The answer: innovation will never stop.

“What if” all the time

It’s never about the right thing; it’s …