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About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

Coaching Sessions


Talk, bounce ideas, get Rons perspective and advice and some essential book suggestions for your reading list.

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Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

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Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

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Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog


Reflection for Xmas; pick your moonshot for 2019

Xmas is a time of reflection. I can think of no better, optimistic, uplifting book than “Moonshots: Creating a World of Abundance” to help you do that. It has everything. Science, future, entrepreneurship, innovation, mindset, sustainability, leadership. It is my book for 2018. It will cheer you up no end.


I have never dreamed about a book. Until “Moonshots”. The question that kept coming through was; what if we had an abundance of energy, food, water, land, computing power, minerals, clean air, etc.?


The book is a wake-up call. I am a member of Abundance360 (highly recommended) and the Singularity University, but I have found myself increasingly pessimistic (and I am an optimist by nature) in my lectures …

the four

What you should know about Amazon, Apple, Facebook and Google

I picked up “The Four: The Hidden DNA of Amazon, Apple, Facebook and Google”. 

Power corrupts

A one while ago I read “The internet is not the answer”. About the beginnings of winners take all. Google, Facebook, Apple and Amazon are now near monopolies. You need to think about that. Power corrupts.

The good, the bad and the ugly

These four technology giants have inspired more joy, connections, prosperity, and discovery than any entity in history. But they also have refused to pay sales tax, invade privacy, have treated their employees poorly, created lethal addictive behaviour and have destroyed hundreds of thousands of jobs. In a nutshell, the big Four borrow (steal?) your information, only to sell it back to …

Photographer - Paul Sherwood paul@sherwood.ie 087 230 9096
KPMG meeting in Dogpatch Labs, CHQ, Dublin. November 2018

Going global part II

KPMG Private enterprise organised their second “How to” about going global, this time in Dublin. I am the lucky person that is asked to moderate. Like the event in Cork, we had a great mix of companies in data, ICT, food, pharma, engineering, marketing, media, consultancy and anything in between. Dovetailed by experts from KPMG, Ulster Bank, Business-Achievers and Enterprise Ireland. What did I pick up as themes?

Distribution, distribution, distribution The choice of the right distributor is critical. If you want impact and cloud go for number one or two. Picking the best distributor in one country will also give you the credibility for your next distributor in the next country.

To get to the right distributors, you need …

rebel talent

33 ways to embrace your inner rebel

It is time to embrace your inner rebel. That is the message of “Rebel Talent: Why it Pays to Break the Rules at Work and in Life”.

Commodity hell

You are likely operating in commodity hell and are part of the middle. You are probably also part of the 80% whose romantic or close relationship is more often than not, a cause for worry and frustration rather than energy and joy. You might be part of the 68% of workers that do not feel involved in, is not enthusiastic about, and not committed to their jobs. You cost your employer 22 per cent less profit and 21 per cent less productivity.

Want to perform 200% better?

For organisations, the lack …

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Mentoring and tough love

I just finished reading “Burn the business plan”, Everything we believe that works for startups, does not work. Business planning, enterprise support, ecosystems, mentoring, etc.


He is particularly critical about mentoring. Decided to look up what mentoring means. According to Wikipedia; Mentorship refers to a personal developmental relationship in which a more experienced or more knowledgeable person helps a less experienced or less knowledgeable person. Apparently, it stemmed from ancient Greek and was inspired by the character of Mentor in Homer’s Odyssey.


I have some issues with mentoring as well. It might have to do with my own experiences with mentors, mentor schemes and business using mentors. Most mentors I know of are unemployed consultants or retired managers …