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About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

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Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

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Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog

ACEI Annual Conference

Photo Peter Houlihan / Fennell Photography

Resilience, anti-fragile, navy seals, master chefs, stoics and books to read

I had the pleasure of speaking at the ACEI conference about resilience. This is what I talked about:


The definition of resilience is “the capacity to recover quickly from difficulties” or “the ability to persevere; to attempt to overcome setbacks or obstacles” In everyday-speak, it is often referred to as ‘bounce-back-ability or “toughness”.

It is used in a business context, but also in the context of personal development, community development or indeed climate change.

The book that immediately springs to mind is “Antifragile” by Taleb. The ability to recover from shocks as a business or as an individual. Suggesting that you should inject small shocks to become more resilient.

Other words used are adaptability and flexibility, The ability to …

runaway species

The brain is wider than the sky

Our brain is wired for creativity

There are many, many perspectives on creativity. Some think it is a skill we have lost. Some think it is an education problem. Most agree it is something we can learn. The authors of “The Runaway Species: How Human Creativity Remakes the World”, think it is part of human nature. We can’t help ourselves.

Innovation will never stop

That is why hairstyles, streetlights, nations, symphonies, laws, sonnets, prosthetic arms, smartphones, ceiling fans, skyscrapers, boats, kites, laptops, ketchup bottles, auto-driving cars, bikes and stadiums keep changing. Why can’t we find the perfect solution and stick with it? The answer: innovation will never stop.

“What if” all the time

It’s never about the right thing; it’s …

deep work

The future of work is deep work

Working with focused attention is important

For me, it started with “Paid attention” and “The end of absence”. Maybe even “The shallows”. Constant distraction as an issue. Digital crack as an addiction. Knowing that attention is what we choose to focus on and what we choose to ignore defines the quality of your life. Our brains construct our worldview based on what we pay attention to. That is from “Solve for happy”. Who you are, what you think, feel, and do, what you love, is the sum of what you focus on.


Since I moved to Spain, I have removed all social media from my phone, try to manage my e-mails …

small giants

57 tips to (re-)build a business as a family.

One of my favourite books is “Hidden champions of the 21st century”. It is a book about very successful family run small companies that no one knows about. A fantastic antidote to all the scaling, VC, unicorns, IPO, exit, news bombardment.Against the business news by exception. That is not how most businesses operate. Most businesses want to survive, create an income, have some fun and have started pursuing an opportunity, dream, purpose or vision.

Family business

The hidden champions are companies, that have a long-term focus on multi-generational wealth creation, are passionate about what they are doing, are very good at it, own a market niche, are deeply grounded in a local community and look after their staff …

robot proof

Robot-Proof Education in the Age of Artificial Intelligence

Will robots and AI take over the world of work?

Ken Robinson

If was an educator I would scratch my head. That is what “Robot-proof,  Higher Education in the Age of Artificial Intelligence” does. If you are a Ken Robinson fan, you know what I am talking about. If not, watch the most popular on TED (Technology, Entertainment, Design) titled “Do Schools Kill Creativity?” recorded in 2006. My favourite quote: “Our education has mined our minds like we’ve strip-mined the earth, for a particular commodity”. That was 2006. We are now in 2018. In the time of robots, AI and quantum computing, genetic manipulation and augmentation. At exponential rate.

Robots are feared more than death (or public speaking)

Being a …