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About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

Coaching Sessions


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Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

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Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

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Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog

the thinker

215 business questions to consider over the Xmas break

Rather than focus on the best business books for Xmas, I decided to give you some questions to ponder.

Ten years

Below are 215 questions that we distilled from the business books that we have covered with our clients over the last ten years. They are random, and some might not be relevant. However, they will make you think.

They might give you a headache too. Here it goes:


1. How random are you?

2. How far are you looking ahead?

3. What are your scenarios?

4. What is happening in your sector from a technology perspective?

5. How fast are things changing in your sector?

6. Why do you exist?

7. What phenomena are your addressing?

8. What …


The 13 books to read for Xmas

The books to read Yep, it is that time of year again. The books to read for Xmas. With the Bookbuzz sessions, we cover a lot of books every year. Below are the ones that stand out, with a link to the summaries.

The code of the extraordinary mind The book that I still recommend to anyone is “The code of the extraordinary mind”. It changed my life, it will change yours.

The day after tomorrow If you are interested in frameworks on how to deal with change, Peter Hinssen’s book “The day after tomorrow“ is the one to read. If you want to read up on change and how it is affecting us, …


The power of the (subconscious) mind

My next book is going to be about the power of the mind. Everything from mind techniques, neuroscience, habits, flow and of course future trends.

Placebo effect

For example, if I were a Pharma company, I would seriously study placebo effects. It is very powerful. You are what you think. Some theories suggest you can become what you think you are.

Control your brain

After all your brain is put away in a black box (your skull) and you can make it believe anything you want. Rather than the other way around. “Solve for happy” and “Buddha’s brain” explain the attitude and the science behind it.


It is amazing how easily we can trick ourselves …

black box thining

Failure, RTCs, iteration and grit will lead to success

fast failure 

I always hated the notion of “fail fast” in the context of startups. The whole purpose of starting a business is not to fail. I understand the sentiment. You need to fail to learn. We work with a lot of innovation directors, and the standard question is the size of the failure fund. How much money are you allowed to lose?

Failure is the new black

Failure is the new black. “Brilliant Mistakes” paved the way and now every business book has at least one chapter about failure. But the real learning is in the lessons from failure. “Black Box thinking” is about that. Starting with using the difference in attitude to failure between the medical …


Explaining going circular to accountants

I had the pleasure speaking at The Green Alley Awards in Berlin as patron and judge about climate change and about going circular. Here is my talk:

Entrepreneurs get it

I am the entrepreneur in residence for Sustainable Nation where I have the pleasure to work with lots of very interesting eco-entrepreneurs. The startups are not the problem. They get it.

SMEs don’t seem to get it

The problem is the existing small and medium-sized companies. Particularly in Ireland. They don’t get it. The Irish government does not get it. So I do a lot of work with Irish accountancy bodies to explain why it is very important that we take note. Not only as an existential threat for all …