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About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

Coaching Sessions


Talk, bounce ideas, get Rons perspective and advice and some essential book suggestions for your reading list.

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Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

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Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

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Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog

Capacity- Create Laser Focus, Boundless Energy, and an Unstoppable Drive In Any Organization

True organisational health as an USP

What is the collective health of your organisation? Are you healthy?

Are you treated as a racehorse?

Imagine if you owned a $5 million thoroughbred racehorse. I take a bet you would pay a lot of attention to how you feed and train the horse. How much is your own body and mind worth? Are you worth $ 5 million? How medically literate are you? How well do you look after yourself? How well is your company looking after you?

Mismanagement of health

It is interesting that in our society, some of our most basic physiological human needs are so often neglected. We mismanage our health every single day. Seventy per cent of Americans take at least one prescription medication. …

The Captain Class- The Hidden Force Behind the World’s Greatest Teams

Leadership in top sports teams and what you can learn from their captains

Leadership is the new black.

CEOs with lower pay run companies with better performance In “Buddhist economics”, I read that a recent study of CEO pay (value of total annual compensation) and the performance of the CEO’s company shows that as CEO pay goes up, the company performance goes down. CEOs with lower pay run companies with better performance. Makes you think.

Celebrity leadership I have always doubted the myth of the celebrity leader. There is is no “I” in team. The dictionary definition of “team” is about as bare-bones as it gets. It’s defined as any group that works together on a task. That is why I am fascinated by why family business work. Why businesses that operate as …

Technology vs Humanity- The coming clash between man and machine 

Technology vs Humanity: The coming clash between man and machine

The social impact of technology

As human beings, we do not understand exponential or self-amplifying. Particularly the impact on humanity. Richard Watson has written about it extensively. For example in “Digital versus human”.“Life 3.0” is not that dissimilar. We need to be careful what we wish for.

Gerd Leonard

I came across Gerd Leonhard as he was a speaker at the London Law Expo in 2017. I am following in his footsteps this year. They are very hard to follow. His book “Technology vs. Humanity: The coming clash between man and machine” is an absolute cracker.

Digital atomic bombs

We have not thought through what AI, IoT, big data, social media, cloud, ICT, genome editing, could …

blue ocean

Strategy, innovation and market making

Blue Ocean Strategy

I was never a fan of “Blue Ocean Strategy”. In my view, it was a case of ‘Old wine in new sacks” (Dutch saying). It sounds too much as the new product/new market combination from the Ansoff matrix.

Blue Ocean Shift

Was going to give it another shot with “Blue Ocean Shift”. How to shift from competing in crowded existing markets to creating new market space. Describes as the systematic process to move your organisation from cutthroat markets with bloody competition—what we think of as red oceans full of sharks—to wide-open blue oceans, or new markets devoid of competition, in a way that brings your people along. Moving your business from market competing to market creating.


living with a seal

What you can learn from the military


Business is starting to realise that you can learn a lot from the military. It makes sense, the military in specific have been training leadership for centuries. Learned that from https://inn-spiratie.nl/. The implication of leadership failure is also a lot more serious. Here are a few books to read:

Ten rules Extreme ownership  Flow and productivity  Mindset 


I think we should include master chefs in the mix. The ability to be creative, innovate and deliver food at consistent quality standards.

Living with a Navy SEAL

But at a personal level, you can learn a lot too. Hence picking up the book “Living with a SEAL: 31 Days Training with the Toughest Man on the Planet”. Jesse Itzler, …