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About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

Coaching Sessions


Talk, bounce ideas, get Rons perspective and advice and some essential book suggestions for your reading list.

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Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

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Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

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Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog


Decision making and principles

Messy” will tell you that rules don’t work. Particularly in a very dynamic environment. The only thing that works are guiding principles. Hence “Principles: Life and Work” by Ray Dalio. Ray Dalio is the founder of Bridgewater.


Principles are fundamental truths that serve as the foundations for behaviour that gets you what you want out of life. People who have shared values and principles get along. The principles you choose can be anything you want them to be as long as they are authentic—i.e., as long as they reflect your true character and values.

Principles should be informed by live lessons and the lessons learned from the decisions you make. Which means you need to become aware …


Four Innovation Trends


There are some trends such as increasing internal clock speed, application of anthropology, the use serendipity, focus on execution and the creation of a BIG tolerance for mistakes. You need a failure fund.


But I think that the innovators of the future have to consider four main things. They need to understand exponential, the need to understand circular and climate change and they need to focus more on the social aspects of innovation.


You need to understand exponential.

If you want a sense of how quick things go, the book to read is “The Second Machine Age” or “The Inevitable” by Kevin Kelly. These books are about technologies such as AI, robotics, genetics, sensors, …


Why messy is good

Are you messy?

I am very messy. So any book that suggests that messy is good, I am in. “Hence Messy: How to Be Creative and Resilient in a Tidy-Minded World”

Embrace the mess

The argument of this book is that we often succumb to the temptation of a tidy-minded approach when we would be better served by embracing a degree of mess. Order is not necessarily a good thing. Order creates its own dynamic which is not necessarily a good thing. Particularly when computers and algorithms count on an amount of order. You don’t want Big Brother making a mistake in the way you are classified on some of the darker databases.

Control is an illusion

Small shocks are …


Ron On Newstalk 01

Listen to Ron talk about a latest book that has interested him on Newstalk Radio.

In this episode Ron talks about The Shift by Linda Gratton.

In ‘The Shift’, Professor at London Business School Lynda Gratton takes a look ground-breaking look at the five forces that will fundamentally change the way we work in the next ten to fifteen years. Having collaborated with companies around the world for the past three years, she has drawn up a guidebook for the future of work, instructing you how to harness specialisation, connections, enthusiasm and make the three key shifts essential for survival.

Newstalk 106 – 108fm is Ireland’s national independent talk radio broadcaster.