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About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

Coaching Sessions


Talk, bounce ideas, get Rons perspective and advice and some essential book suggestions for your reading list.

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Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

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Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

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Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog


Age old leadership lessons from the All Blacks


There is a lot of literature about leadership. And as with many business topics, the Lindy effect applies. What was wisdom for thousands of years, still is. Leadership has been applied for as long as we exist. Particularly in the military and sports.

Sport and leadership

Sports is increasingly used in business books, for example, “The captain class” and there have been many business books taken lessons from the military. The ones that stand out for me:

“Extreme Ownership”  “The Navy Seal Art of War”Make your bed”


“Legacy” by James Kerr, is about leadership in the All Blacks. One of the most impressive sports team in the world. The book is an absolute cracker. …

The Subtle Art of Not Giving a F*ck- A Counterintuitive Approach to Living a Good Life

Happiness is hard work

We are all pursuing happiness. Including the hacks and shortcuts. No sure if there are any. Happiness is hard work. Starting with knowing what to focus on. And more important, what not to focus on.

The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life

In “The code of the extraordinary mind“, I first came across the term “unfuckwithable”. The book “The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life” brings it a few steps further.


Mark Manson is a stoic. Life sucks sometimes. Deal with it. Don’t be an asshole and be honest with yourself. He gives out about this ongoing pursuit of …


Teams as a Service


A few years ago we founded StrategyCrowd. The principles are that 1+1+1+1 = a lot more and that a swarm or team of entrepreneurial talent can bring something different to the table, compared to the usual suspects. It has worked well. StrategyCrowd has developed a portfolio of impressive clients, including Trinity College, Teesside University, EBRD, Enterprise Ireland, World Bank, Sustainable Nation, some private equity funds and a number of large corporate clients.

Talent pool

With a pool of interesting individuals whom all have the battle scars of failing and scaling and everything in between. With expertise in fundraising, innovation, intrapreneurship, strategy and scaling.

“The Interim Revolution: How crowdsourcing, the on-demand Gig Economy and Teams as a Service are transforming …

To Be a Machine- Adventures Among Cyborgs, Utopians, Hackers, and the Futurists Solving the Modest Problem of Death

Technology and philosophy

It is not about technology. It is philosophy, that is the new black.

Future trends

There are many books about future trends. They all paint the same picture. It is fast, it is exponential, the technologies are amplifying each other, it is science fiction happening in front of our eyes, it is VUCA, it is scary, exciting, disruptive and most of all unpredictable.


What is much more interesting, are the philosophical questions. The consequences of all this new technology. Books like “WTF“, “Technology versus humanity“, “Life 3.0“. Compulsory reading for every CEO of a person in a leadership position. We really need to think about this and what this will mean. We are …

Fusion- How Integrating Brand and Culture Powers the World's Greatest Companies

Marketing is culture. Culture is marketing.

Culture is the new marketing.

Marketing 3.0

Kotler, the godfather of marketing, wrote a book a while ago, titled “Marketing 3.0”. It is one of the greats. About the complete alignment of marketing with human resource management and about staff as the ultimate carrier of the brand. A true “employees first” perspective.

Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies

That is the topic of “Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies”. You can unleash great power when you fuse together your organisation’s two nuclei: your culture, the way the people in your organisation behave and the attitudes and beliefs that inform them (i.e., “the way we do things around here”) and your …