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About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

Coaching Sessions


Talk, bounce ideas, get Rons perspective and advice and some essential book suggestions for your reading list.

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Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

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Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

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Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog

Endure- Mind, Body and the Curiously Elastic Limits of Human Performance

Endure: Mind, Body and the Curiously Elastic Limits of Human Performance

When you read books about leadership, athletes and Navy Seals, you understand that many things are possible with the right mindset. Hence “Endure: Mind, Body and the Curiously Elastic Limits of Human Performance”


Reaching the limits of endurance is a concept that seems yawningly obvious until you actually try to explain it. He defines endurance as “the struggle to continue against a mounting desire to stop.” And the mind plays a huge role. However, the brain’s role in endurance is, perhaps, the single most controversial topic in sports science.

Not dead, could have done more

He quotes a coach’s observation about a second-place Olympic marathoner jogging around the track waving his country’s flag. “Do you notice he’s not dead?” …


CEO, criminal or Zeronaut?

Picked up “The Zeronauts: Breaking the Sustainability Barrier”. Interesting mix of sustainability, innovation, cradle to cradle and innovation. Any type of pollution is criminal, you will be sued as an organisation and how to transform your business.

New gold

Things we have taken for free will become the new gold. Water, waste, carbon. What would happen if sharply reduced carbon, water, toxic waste, or other footprints became the focus of policy and, ultimately, societal expectations? (or vice versa.) What would a zero impact growth model look like? What would be the risks and where are the likely opportunities? What sort of timescales might be involved?

Going zero

I think we are going zero. It is only a matter of time. …

zone to win

An intrapreneurship playbook for CEOs

Intrapreneurship is a hot topic. It will replace innovation as the buzzword for the next three years. Peter Hinssen, Eric Ries and Freek Vermeulen have written some excellent books on the topic.

Zone to win

The one book to read if you are on the management team of a large corporation is “Zone to Win: Organising to Compete in an Age of Disruption” by Geoffrey A. Moore. Intrapreneurship and innovation are hard for large corporations. As CEO you are constantly facing a crisis of prioritisation and organisation.

How do you segregate disruptive innovation incubating or scaling new products or business opportunities from sustaining innovation, making improvements to existing entities? How do you t separate revenue performance and financial commitments…
Small Data- The Tiny Clues That Uncover Huge Trends

Anthropology as the last mile of marketing

Anthropology is the new black.


Martin Lindstrom is the author of “Brandwashed”. My all-time favourite dark book about marketing. I think it was one of the first mentioned neuroscience as a selling tool. “Small Data: The Tiny Clues That Uncover Huge Trends”, describes how he takes an anthropologic approach to help companies rebrand and refocus. Anthropology as the last mile of data.

It is the small data

Small data versus big data. If you want to understand how animals live, you don’t go to the zoo, you go to the jungle. He uses a technique he calls subtext research or small mining. A detailed process that involves visiting consumers in their homes, gathering small data offline …


Extraordinary times need extraordinary leadership

I am preparing for a one day workshop at Teesside University about leadership. If you read “Technology versus Humanity” you will realise how important leadership is going to be in the future. Extraordinary times need extraordinary leadership. Struggling with what to talk about and discuss. Here is what I have come up with so far:

 Man against machine

A cracking book asking some very pertinent questions about where technology is bringing technology. We have no idea what we are playing with and there is a need for leadership. At a personal level (who is going to control your mind), at a corporate level and at a governmental level.

Skin in the game

When leadership is required at a corporate and …