Get my FREE digital book "Innovate: Do or Die"

About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

Coaching Sessions


Talk, bounce ideas, get Rons perspective and advice and some essential book suggestions for your reading list.

Book a coaching session ›


Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

Hire me for a company briefing ›


Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

Arrange a Bookbuzz™ session ›


Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog


A future retro perspective on climate change policy

Climate policy

A long time ago I read a book titled  “The end of Western Civilisation, a view from the future”. Written as if a hundred year in the future, looking back on how we messed up the response to climate change. The thesis of the book is that Western civilisation became trapped in the grip of two inhibiting ideologies: positivism and market fundamentalism. As a result, destroying civilisation in most of Europe and the USA. Africa and Australia are wiped out. China survives. It is referred to in the book as the great collapse 2073-2093.


It is a fascinating read with an eerie ring to it. A must read. Describing the absolute failure of scientists and politicians to …


You get what you measure, and that is precisely the problem with GDP

The wrong economics

There have been quite a few books written about how GDP is the wrong metric. It does not take into account new business models certainly does not take into account the true cost of production, which should include pollution, carbon emissions and the real capital cost of impact on nature, but also the social cost.

We are bankrupt

The reason we do measure properly is that most companies would go bankrupt. Think about it. Our GDP is telling us our economies are growing. While our planet is being destroyed, we have hospital waiting lists, a housing crisis and suicide is the number two cause of death among young men.

Failure to measure

GDP is a calculation that …


Why you should go an a strategic retreat with us

This is a biased plug for a strategic retreat we are running in Barcelona in November. You can book here. Not sure if there are places left, but if you are a driven, ambitious CEO, you should read on or book now. If you are not driven, well…….

Tibor Olgers

I am a lucky man. I get the opportunity to work with some of the best. For example, Tibor Olgers. A very understated man. He was in the elite security detail of the Dutch police. Which means that Tibor was protecting extremely threatened witnesses from all over the world, politicians and the royal family. He trained with the SAS, Army Rangers and the Navy SEALS to name a …

law conference

Law and leadership in turbulent time

LondonLawExpo 2018

I had the pleasure to speak at theLondonLawExpo 2018. About leadership and disruption. Fascinating. I used to think that law was boring. I now believe they will be at the forefront of some exciting business opportunities, as we move from the focus on technology to making sense of technology and considering its impact on society. Because that means regulation and that means law firms.


 I talked about leadership. Based on concepts of what 100 of the best business thinkers have been writing about.


I used five props:

A chess board Lego A pendulum A lens “Lord of the rings”, the best book ever written.

It is not about technology

I work with a lot of CEOs. …


How to become an innovation outlier

Is common creativity enough, or do you want to become an innovation outlier? My current favourite book on creativity is “Runaway species”. Creativity as a fundamental part of our software, and we can all do it. But then there is another perspective which deals with the innovation outliers. The people who are crazy enough to think they can change the world and do. How do you become an Elon Musk, Steve Jobs, Nikola Tesla, Madam Currie, Albert Einstein, or Benjamin Franklin? Why are some people so remarkably innovative?


Hence “Quirky: The Remarkable Story of the Traits, Foibles, and Genius of Breakthrough Innovators Who Changed the World” What makes some people spectacularly innovative? Now there is a question. …