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About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

Coaching Sessions


Talk, bounce ideas, get Rons perspective and advice and some essential book suggestions for your reading list.

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Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

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Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

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Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog

experience on demand

Experience on demand and what it will do


I had a great experience at the ARVRinnovate conference. There is no doubt in my mind. AR and VR are hotspots, with an immense amount of applications, starting with gaming, sales, marketing, training and instruction. But it also has a long way to go. The technology definitely was not as sophisticated as I expected it to be. It is all still too clunky. The 6Ds will take care of that soon and then all gloves (literally) are off.

Emotion always wins

The sensation of “being there,” wherever the program you are running takes you, is what researchers call psychological presence, and it is the fundamental characteristic of VR. That is why it will get to experience on demand. …


To be the disruptor

To be the disruptor or the disrupted. You have a choice. This perspective on future trends might help.

Flash Foresight

I am a huge fan of Daniel Burrus. The author of “Flash Foresight“. He brings a lot of sense to trends and perspectives on the future. Particularly the distinction between hard trends (inevitable) and soft trends (maybe). Demographics is a hard trend for example. Which suggest that the grey economy, health care and robotics are part of that hard trend. Technology is a hard trend too. Moore’s law is inevitable. Climate change is a hard trend. Government regulations are hard trends.

Disruptor or the disrupted

You have a choice. You be the disruptor or the disrupted. If it …


Strategy, VUCA, movement and you


As I am researching my next book, I  have been going through the hundreds of books we covered with our clients. You come to the startling and disappointing conclusion that the business thinking has not changed that much. It starts with Marcus Aurelius and it ends with Drucker. A lot of the core principles have remained. 

Movement, VUCA and you

I found 3 key lessons. Movement, VUCA and the importance of you. Understanding yourself, your values, your passion, the way you think, the way you feel, the way you look at things, the way you interact with others, your physiology, your health, your willpower. Your instigation capital.

You are the metronome of your business

And all translated into your …

jaron lanier

Dawn of the New Everything: A Journey Through Virtual Reality

In preparation for the ARVRinnovate conference this coming Thursday, I picked up a book by Jaron Lanier.

Jaron Lanier

Jaron Lanier is a cool dude and one of the godfathers of virtual reality. A thinker and an entrepreneur. The book reads like a road trip and reminds me of “Zen and the art of motorcycle maintenance”. The type of questions he asks are; What is left of you when you can change virtually everything about your body and the world? What will VR do to consciousness and reality?

We are awesome

I don’t know enough about AR, VR or XR, but he strikes me as a voice of reason. Makes you again realise how wondrous and complex we are as …

marketing realities

The new realities of marketing

ARVR conference

I am moderating a session at the ARVR Conference on the 10th of May. “Where augmented and virtual reality gets down to business”. Technologies that are going to disrupt a lot of industries, impact on the way we work, live and buy. Which means marketers in particular need to take note.

Cocktail of disruption

Virtual Reality (VR) and Augmented Reality (AR) are two of the biggest disruptors to ever hit the marketing and advertising industries. Couple that with the integration of Artificial Intelligence, neuroscience and biology and you have a cocktail of immense opportunity.

This is mainstream

Virtual reality was born in 1987. Augmented reality as a term was born in 1992. Now, these terms have become mainstream …