Book review

Marketing since 2011

In 2011, we covered  Grant Leboff’s “Sticky Marketing”. A client wanted to reinvent their marketing approach. A good book to get people talking.  “Sticky marketing” describes how companies will only attract customers by providing value and becoming ‘sticky’. The funnel model is broken It is a book, that explains how the traditional funnel model of marketing

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Combining transformative purpose, 4.0 economics and frugal innovation

For a long time, I have been a firm believer that social entrepreneurship and “normal” entrepreneurship will merge into one. The same will start to apply to larger organisations as technology, organisational design and the attitudes of generation Y, G, Einstein, and N will force companies to embrace what “Exponential organisations” calls transformative purpose. CSR

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Cyber security, future crimes and the dark side of technology

“Future Crimes” by Marc Goodman is a very scary book about cyber, data and crime. We have covered some books that touch on the topic before such as “Filter Bubble”, “Overconnected” and “Brandwashed”, but “Future Crimes, a journey to the dark side of technology and how to survive it” is an eye-opener. The scary statistics

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