Book review

For a long time, I have been a firm believer that social entrepreneurship and “normal” entrepreneurship will merge into one. The same will start to apply to larger organisations as technology, organisational design and the attitudes of generation Y, G, Einstein, and N will force companies to embrace what “Exponential organisations” calls transformative purpose. CSR […]

If you want to future proof yourself or your business, you need to read “What technology wants” by Kevin Kelly. The book describes what he calls the Technium, which is the technology eco-system that surrounds us. The Technium The technium contains 170 quadrillions (a quadrillion is one thousand million million) chips. The number of neurons

I think anthropology will become a hot topic. It is the last mile of data. The moment of clarity Anthropology has been a hot topic in the books we covered with our clients. One that stands out is “The moment of clarity.” That was written a few years ago, and there is no doubt, it

Many, many books In Bookbuzz we have covered many books about Marketing.  From “Marketing 3.0”, which is about the spirituality and heart of the brand (=staff) to “Old rules of marketing are dead”. There the clue is in the title. Books on how nasty marketing can be, such as “brandwashed” which is about how marketing manipulates

The Network Always Wins At Bookbuzz we are huge fans of Peter Hinssen. “The new normal” was one of our anchor books for quite a while. We have been looking forward to his second book and it does not disappoint. It will become another anchor book in our stable when we work with clients. VUCA It

The landscape of customer service has fundamentally shifted. 80% of all buying decisions are now researched online, with customer reviews as the main source. It is truly word of mouth on steroids. Other authors One of our favourite authors, Brian Solis, has written about this extensively in “WTF” and “The end of business as usual“.  So