Book review

Reinvention, clock speed, judo and Navy Seals

The ability to reinvent yourself and reinvent your organisation will be one of the most important competencies to master in the 21st century. Weathering the storms of creative disruption. Dealing with the shock waves coming your way. Are you a melting iceberg? A survey by The Global Centre for Digital Business Transformations says that nearly half […]

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Intrapreneurship, innovation, partnership, policy and perseverance

I have been tasked with setting up a sustainable intrapreneurship accelerator. “The third wave” is a book to consider if you are into intrapreneurship. Here is why. Winners take all A while ago I read “The internet is not the answer”. A dark book (or anti-book), that describes some of the negative aspects of the

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Making future trends meaningful and the choices you have to stay relevant

  Knee deep in future trends I am always knee deep in future trend books. Books like “Augmented” by Brett King, “The Third Wave” by Steve Case, “The inevitable” by Kevin Kelly and “The fourth industrial revolution” by Klaus Schwab. Change is coming All are saying the same. Change is coming. Change is coming fast.

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Marketing since 2011

In 2011, we covered  Grant Leboff’s “Sticky Marketing”. A client wanted to reinvent their marketing approach. A good book to get people talking.  “Sticky marketing” describes how companies will only attract customers by providing value and becoming ‘sticky’. The funnel model is broken It is a book, that explains how the traditional funnel model of marketing

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