What would happen if you mesh a Navy Seal with a Masterchef?

I wrote a blog titled “Reinvention as they key skill for the 21st century.” Really happy with it. It was in preparation of a book review on RTE radio.

I was so proud of my writing, I decided to make it the Bookbuzz e-zine.

Feedback from my baby brother

This is the e-mail I got from my loving brother:

Been reading your latest newsletter. A fine and fun read all together. But…

1. it’s too long – use other ways of content (video) to enlighten the read 

2. it’s repetitive – fast developments, embrace technology, be good and brave, yeah, yeah, yeah, blah, blah, blah  

3. name and explain conflicting business insights (another sound) to spice up the read and to confirm the need to get the Bookbuzz boys in  

4. be proud (stop the ‘no kidding’) – if a company wants to stay alive, better call Bookbuzz

Fortunately, he didn’t pick up on the spelling mistakes. That is because he is Dutch. Is also my excuse.

He is right. I do hammer on too much about fast development, exponential, innovation, technology, etc.. 

Meshing a SEAL and a Masterchef

How is this for a topic? What would happen if you mesh a Navy Seal with a Masterchef?

The Navy SEAL Art of war

My favourite part from “The Navy SEAL Art of war” is this:

Ring the bell

The biggest lesson for me was the chapter about the bell. During SEAL training you can quit by ringing the bell three times. You have a choice. You can ring the bell, or you can commit fully. No amount of pain, cold, wet, tired can derail your devotion. Your either are committed or you are quitting. You can sleep when you are dead. Pain is good. I suspect every CEO, entrepreneur and owner-manager will recognise this as a sentiment. I wonder how many are ringing the bell? And how many have rung the bell and are not realising it?

Work clean

My favourite part from “Work clean”:

The vegetables won’t chop themselves

It is always about the first move. The first moments count more than later ones. To quote a chef “We don’t go on because we’re ready. We go on because it’s 11:30.” Move with the end in mind. Move now. The present has incalculably more value than the future. Make sure you finish. Avoid orphaned tasks. Focus. Developing a nose for the finishable. Commit to delivering. When a task is nearly done, finish it. Always be unblocking


Imagine the full do or die commitment of a Navy SEAL and the mise-en-place (=presence) of a Masterchef. The extreme focus on excellence and execution. Always embracing technology. Always moving.


Let’s throw in stoicism as the operating system.

Moving from “learned helplessness” to mastering a toolset that deals with everything that life and business will throw at you. You need three disciplines. The discipline of perception, the discipline of action and the discipline of will. Extreme reality therapy. Fear is a choice. Inaction is a choice. How you feel about things is a choice. Everything is a choice. Get on with it.


And finally the learning from extreme athletes. Where passion creates flow as the doorway to the ‘more’, most of us seek. Extreme athletes take huge risks. Risk narrows the focus very rapidly. It’s flow or dying. Literally. But what these athletes do, is showing what flow can do. Performance goes through the roof. Developing a high degree of concentration on a limited field of attention. A loss of the feeling of self-consciousness: The merging of action and awareness. From the explicit brain system to the implicit brain system. Extremely fluid brain control. Gamma brain waves. Ultimate focus.


With the skill set of a SEAL or a Masterchef, with a stoic approach to life and with an ability to flow you don’t need to worry about the future……

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Hi, my name is Ron Immink, I am a business coach, author and speaker, working with companies to improve their future prospects and improve their business models.
If you have any further questions that the website is not answering, feel free to send me a WhatsApp message and I will respond asap.
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