Book review

I am a huge fan of Kotler. I think his best book was “Marketing 3.0“.  For a brand to be authentic, there needs to be a full alignment with the culture in the organisation. That means that the most important function in the company is your HR director. Marketing 5.0 He then wrote “Marketing 4.0”

I am writing a second edition of “Social Media and Selling“. This time I want more emphasis on selling and less on social media. Will include books such as “The context marketing revolution“. Which is the last good book I have read about marketing. I have not read a good book about selling for a long

I have always had an interest in computer games. As a gamer (Xbox) but also as a source of innovation. Hence “One Up: Creativity, Competition, and the Global Business of Video Games”. A book that gives an in-depth analysis of the trends and developments in the gaming industry. An industry, which is now leading up

We are the first generation to know we are destroying our planet and the last one that can do anything about it. John Elkington needs very little introduction. The man behind the triple bottom line. The first-ever management concept that had a “product recall”. “Green Swans: The Coming Boom In Regenerative Capitalism” is a book

Every founder should apply the strategic box. A long time ago, me and Brian O’Kane invented this strategic box when we wrote “Growing your own business, a workbook”. It is a quick frame and filter to determine your strategy, using six statements: vision, mission, passion, values, positioning, and resourcing. Not only does it works to align

There was me thinking that food was the basis of Ayurveda. Until I started reading “Ayurvedic healing”. The book explains that Ayurveda is more about meditation and mantras. Also a book that collected over 600 studies about Ayurveda. An awesome book.  You are killing yourself One-third of cancers have diet as a risk factor. Over the

Intrapreneurship and culture are the only effective ways to boost your innovation metabolism—and engender a transformation that eliminates the distinction between startup and incumbent.  How? That is the question posed in “From Incremental to Exponential: How Large Companies Can See the Future and Rethink Innovation”. How to unleash the potential to transform large business quickly. How

I first came across David Goggins when I read “Living with a Navy Seal”. A book about an ordinary person extending his capabilities by taking on Navy Seals principles. Goggins wrote his own book, “Can’t Hurt Me: Master Your Mind and Defy the Odds”. A book so tough, it hurts. Why be mediocre There is an

This blog is going to be slightly schizophrenic. A review of  “The hypnosis flywheel for entrepreneurs, guaranteed more profit”. Ricardo Nielsen I had the pleasure of working with Ricardo Nielsen as part of my #bookin8days service. We started with developing the business plan. Focussing on a target audience, problem definition, not-to-copy, distribution channels, business models