Book review

Leadership is getting harder as the speed of disruption across all industries accelerates. I picked up “The CEO Test: Master the Challenges That Make or Break All Leaders”. A book with lessons based on six hundred CEOs and other leaders, starting with the weekly Corner Office interview series he created for the New York Times. The […]

It remains difficult to find good books about marketing and sales. I decided to give “Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers”. The world that got me was quantum. As was I writing this blog and reviewing my notes, it made me make links to 17 other books. Not bad. The book

I have been reading some very pessimistic books lately. For example “Falter” or “Novacene“. Hence “The Precipice: Existential Risk and the Future of Humanity”. The power of humanity, which has reached a point where we pose a serious risk to our own existence. How we react to this risk is up to us. The problem

The perspectives on transhumanism are very diverse. Through Zoltan Istvan, I was introduced to “TransEvolution: The Coming Age of Human Deconstruction”. A very dystopian view of the world. Mind and crowd control, programming the masses, breaking morale, a strategy of terror, climate change, food and water shortages, tech dictatorship, etc. There is a bigger picture and

Psychological safety is a hot topic in intrapreneurship, innovation, transformation. Gerard Ketelaar of Quaestus recommended “Care to Dare: Unleashing Astonishing Potential Through Secure Base Leadership”. A book that immediately reminds me of “The new leadership literacies” and in some ways of “The Quantum Leader: A Revolution in Business Thinking and Practice“. Everything is energy. Secure

I am a big fan of Zoltan Istvan. I have read all of his novels. Particualrly loved the “The Transhumanist Wager”. Highly recommended. He also wrote “The futureresist cure“. It will open your eyes to transhumanism. It will force you to think about where technology might be going. And take a position as a business and

Ever since I met Edith van den Anker, I have never been the same. Her concept around high vibration leadership brings frequency into the world of business, with amazing results. Frequency: The Power of Personal Vibration She recommended “Frequency: The Power of Personal Vibration”. Everything is vibration and frequency. You can manage your frequency. It

I am a huge fan of Kotler. I think his best book was “Marketing 3.0“.  For a brand to be authentic, there needs to be a full alignment with the culture in the organisation. That means that the most important function in the company is your HR director. Marketing 5.0 He then wrote “Marketing 4.0”

I am writing a second edition of “Social Media and Selling“. This time I want more emphasis on selling and less on social media. Will include books such as “The context marketing revolution“. Which is the last good book I have read about marketing. I have not read a good book about selling for a long

I have always had an interest in computer games. As a gamer (Xbox) but also as a source of innovation. Hence “One Up: Creativity, Competition, and the Global Business of Video Games”. A book that gives an in-depth analysis of the trends and developments in the gaming industry. An industry, which is now leading up