Book review

The invisible gorilla, things to consider

We had a Bookbuzz session with a client, using “The invisible gorilla”. The book about the illusion of knowledge, confidence, attention, memory, prediction, cause and effect, expertise and intuition. Basically, if you believe this book, we don’t know what we are doing. A scientific version of Emotionomics. Very interesting. Stories and fact About stories getting […]

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Cultural strategy

Build a better mousetrap and the world will take notice Market innovation has long been dominated by the worldview of engineers and economists–build a better mousetrap and the world will take notice. The most influential strategy books, such as Competing for the Future, The Innovator’s Dilemma, and Blue Ocean Strategy, argue that innovation should focus

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Strategies that smaller companies can adopt to attack the big companies

If you like”33 strategies of war” or “Art of war”, you will love “Killing Giants” by Stephen Denny. The book covers a number of strategies that smaller companies can apply to attack the big companies. Who is your enemy Using examples of companies who did the unthinkable, fought dirty, declared war. It all starts with

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