Book review

Future minds A few months ago I read “Future minds” by the author of one of my favourite books on future trends, which is “Future files”. In the book, Richard Watson talks about the dangers of the internet, particularly for kids. He refers to the current youth as “screenagers” and how constant exposure to social […]

Human Resource is the new black. Marketing 3.0 The light bulb for me went off when I read “Marketing 3.0” by Kottler. For a brand to be authentic, there needs to be a full alignment with the culture in the organisation. Which means that the most important function in the company is your HR director.

Once a little boy went to school. He was quite a little boy And it was quite a big school. But the little boy Found that he could go to his room By walking in from the door outside, He was happy And school did not seem Quite so big any more. One morning, When

Marketing books If you have read “Engage”, “Marketing 3.0” and “Branding only works on cattle’ there are few surprises in this book. The ongoing surprise is, that according to the author, the marketers keep on refusing to get the memo. Here is one quote; “by leveraging behavioural economics marketers were creating commodities, not brands”. Oren

The problem Bookbuzz solves Your business operates in a hyper-competitive world where product, business, technology and information cycles are growing at a rapid pace. What you should concern yourself about is the speed of change in business and technology, your future business model, getting the best out of your people and in a nutshell business

The great workplace use information gathered from surveys from over  2 million people in 6000 companies from 40 different countries. Alan talked about the book on Newstalk. Take note You should take note! In studies by Russell Investment group financial performance of the traded 100 best companies against the S&P 500. It shows that for

There have been quite a lot of books about the future of work lately. With our clients, we have covered “Hacking work“, “Workplace 2020” and touched on books such as “Out of our minds“, which is about our education system not ready for the new world of work (the economic crisis is chicken feed compared

Control is an illusion Most organisations delude themselves that they are in control because they have surrounded themselves with rigid rules and procedures, micro-managers and planners dedicated to predictability and certainty. Most business schools inculcate a rational approach to business.  

But according to Martin Thomas in “Loose: The Future of Business is Letting Go: How