Book review

Sometimes you buy a book just because of its title. That is why I bought “Brandwashed” by Martin Lindstrom, the author of buy-ology. We have read a lot of books on marketing (“Marketing 3.0” is my favourite) and this is the darkest one I have read for a long time. There are a lot of […]

Newstalk On Newstalk Radio we discussed books around kick-starting your life and career. Do something The book we picked as the core is “Poke the box” by Seth Godin. Seth is a prolific writer and has published titles such a “Purple Cow”, “Tribes” and “Linchpin” to name a few. All business books. “Poke the box” is

Gaming There has been quite a lot of books on how gaming is starting to transform the way we think, the way we work, the way we (should) design products and services and is a trend to watch. Will impact on your marketing, your HRM and your business model. Generation G The speed of change

The perils of being overconnected When I bought this, I thought the book was about the people who are over-connected on Facebook, LinkedIn, twitter, etc. Boy was I wrong. It is about the perils of the overconnected world as a system. Read it after I had just finished after a new novel by Robert Harris

“Infinite Possibility” by Joe Pine and Kim Korn is a must read if you are interested in innovation. Joe (I met Joe in Amsterdam and we are on first name basis) is the author of the experience economy and this book is a natural extension. The experience economy was written in 1999 and was then

Sex shops and innovation I had the pleasure of meeting the author of “Porn for bankers”. In his excellent book, about innovation and banking, he starts with the journey he makes from Central Station in Amsterdam to his office on the Singel. He noticed the disappearance of the sex shops over a period of time

The future of the mind A while ago, I read “Future Minds” by Richard Watson, the author of one of my favourite books on future trends, “Future Files”. In this new book, he discusses the dangers of the internet, particularly for kids. Describing today’s youth as “screenagers,” he shows how constant exposure to social media

Future minds A few months ago I read “Future minds” by the author of one of my favourite books on future trends, which is “Future files”. In the book, Richard Watson talks about the dangers of the internet, particularly for kids. He refers to the current youth as “screenagers” and how constant exposure to social

Human Resource is the new black. Marketing 3.0 The light bulb for me went off when I read “Marketing 3.0” by Kottler. For a brand to be authentic, there needs to be a full alignment with the culture in the organisation. Which means that the most important function in the company is your HR director.