The real world is too slow for generation G

Gaming

There has been quite a lot of books on how gaming is starting to transform the way we think, the way we work, the way we (should) design products and services and is a trend to watch. Will impact on your marketing, your HRM and your business model.

Generation G

The speed of change is probably best illustrated on how we are segmenting our generations at a much quicker rate and now gaming has arrived as a classification. Started with generation X, Y and now we have generation Z, generation me, generation Einstein and now generation G. The gamers generation for whom the real world is too slow.

Videos

I suggest you watch these two videos (from 2012). It is a lot further now.

Then read:

• “Future minds”

• “Fun Inc”

• “The kids are alright, how the gamer generation is changing the workplace”

• “The Shallows”

• “Out of our minds“

Combine that with “Hacking work” “The Shift” and “New Normal” and you will have a powerful cocktail for a lot of thinking of where your business is going over Xmas. Throw in “Flash Foresight”, “Infinite possibility” and “What technology wants” and it will become a spiritual experience.

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