Book review

Making yourself unbreakable, with 27 lessons from the Dutch special forces

As one of the business coaches of tibor.nl, I have the pleasure of working with people with special forces background. I think CEOs and entrepreneurs can learn a lot from special forces, particularly in areas such as mindset, discipline, routine and fitness. Hence, “Niet te breken”, or “unbreakable” in English by Sander Aarts. Unbreakable A […]

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How to create habits as the platform for mastery and success

Habits are structure. Habits are routine. Habits are short cuts. By the time we become adults, we rarely notice the habits that are running our lives. You are your habits. When you read books about top athletes, top entrepreneurs, top CEOs and special forces, it is all about ingrained behaviour that is repeated and repeated

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Imprints, structures and circuits and the evolution of the brain

I have read some brain-blowing books over the years. “Prometheus Rising” is one is definitely one of the weirdest, but also one of the most interesting. Particularly if you are interested in the mind, self-awareness, mindfulness, quantum physics. Reminds me of “The not so secret rules to the game of life“. Here is what I

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11 exercise to help manage your brain and engineer your inner self

There is a war going on for your brain. Which means you need to develop the instruments to guard you against the ongoing manipulation by social media, your mobile phone, your laptop, Google, Facebook, Amazon and many others. Read “Likewars” and “The four”. That is why I read a lot of books about mindfulness and

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The marketing playbook for storytelling

Storytelling is the new marketing. Where storytelling goes beyond online conversations and touches every part of your business, from packaging and distribution to customer care and beyond. Moving marketing to culture. Moving from brand-centric to customer-centric. From marketing to customer experience. From head marketing to heart marketing and from story to action. Living the story.

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Ron on radio talking about Little Bets

Listen to Ron talk about the books that have interested him on Newstalk Radio over the years. Here Ron talks about “Little Bets” Newstalk Newstalk 106 – 108fm is Ireland’s national independent talk radio broadcaster Little Bets Expose yourself to failure. Hippo syndrome. MBA or entrepreneurs. Pixar. 98,000 storyboards. Seek the mavericks. Mountain bikes. R+D

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Some very interesting stories and scenarios for the future

More and more companies use science fiction writers to help develop scenarios and strategies for the future. Storytelling helps when you want to engage your staff with thinking about where to go as an organisation. I picked up “Stories from 2045: Artificial intelligence and the future of work – a collection of short stories by

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