Marketing I love marketing. Not sure where it started by a book that made an imprint, was “Lovemarks” by Kevin Roberts. The books “Marketing 3.0” by Kotler was another one, which is a book about the absolute need for staff to love the company they work for. Which then brings you to a number of […]
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Transformative How transformative are you as a business? If you need help defining that you might want to pick up Evolved Enterprise by Yanik Silver. A book that is full of exercises, models, examples of those type of companies. Become a firm of endearment A book that will help you create firms of endearment. If
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An alternative marketing methodology I have known Frans de Groot for a long time. My brother used to work for him when he had his own creative buro. That was over twenty years ago. In those days Frans was already talking about the marketing methodology he had developed, called BITS. The marketing alternative The alternative to
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Exponential waves in history Even the large historical waves start to show exponential effects. For over 2 million years we were hunter-gathers (Hunter-Gatherer Era), for over 10,000 years we were farmers (Agrarian Era), for 400 years we were traders (Mercantile Era), for about 200 years we have been industrialists (Industrial Era) and now we are
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Tackling climate change through entrepreneurship Working with Sustainable Nation Ireland, we are tasked with tackling climate change through entrepreneurship. Making sure Ireland Inc. gets a disproportionate size of the biggest business opportunity since the internet. Perfect storm The perfect business storm in capital expenditure (90 trillion in the next 20 years), financial metrics (non-sustainable is
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Through my blog about “Attention Merchants“, I came in touch with Faris Yakob. A cool dude with a background in advertising. A bit of a thinker too. Paid attention, innovative advertising for a digital world He wrote a cracking book called “Paid attention, innovative advertising for a digital world”. It has everything. How can you
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Leadership Leadership and ownership go hand when you are an entrepreneur. I have always believed that entrepreneurs are the athletes of the business world. Or if you want to speak in army terms, they are the Navy Seals of the business world. Special forces and athletes Ever since I read “The rare find”, I have
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Future Vision The faster you go, the further you need to look ahead. That is from “Future Vision” by Richard Watson, the author of “Future Files”, “Future Minds” and “Digital Versus Human”. “Future vision” is a very good book to help you plan for the future, with a particular emphasis on scenario planning. But you
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What is the purpose of your company ‘Most firms are parasites that destroy far more than they generate”. This is from “Firms of Endearment, How World Valls Companies Profit from Passion and Purpose”. Most people are not engaged in work. 26% hate their employer. Heart attacks go up by 20% on Monday mornings. Hot topic Purpose
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Flow For one of our clients we are doing some consultancy on productivity, change management and innovation. Which brings you quickly to Steve Kotler, who has written two fascinating books on flow. One titled “Stealing Fire” and one titled “The Rise of Superman“. Innovation, what is your organisation’s flow score? Why is this relevant for innovation? Greylock