The climate change opportunity

Tackling climate change through entrepreneurship

Working with Sustainable Nation Ireland, we are tasked with tackling climate change through entrepreneurship. Making sure Ireland Inc. gets a disproportionate size of the biggest business opportunity since the internet.

Perfect storm

The perfect business storm in capital expenditure (90 trillion in the next 20 years), financial metrics (non-sustainable is deemed risky ), government regulations and consumerism.

Climate of Hope

So when I picked up “Climate of Hope: How Cities, Businesses, and Citizens Can Save the Planet” by Michael Bloomberg and Carl Pope, I was hoping for something interesting.

Not going dark

The book does not focus on the dark scenarios, which is that if the vast majority of the world’s scientists are right, we have just ten years to avert a major catastrophe that could send our entire planet into a tailspin of epic destruction involving extreme weather, floods, droughts, epidemics and killer heat

Let’s make money

Instead of arguing about making sacrifices, let’s talk about how we can make money. Instead of pitting the environment versus the economy, let’s consider market principles and economic growth. Our kind of language. However, the book does not deliver on its promise. It is dark, and it is very vague about how to make money.

Climate change is like cooking spaghetti sauce

The book is very good at explaining climate change. It is really quite simple. We have overloaded the atmosphere with heat-trapping gas, and the rest is just details. Look what happens when you heat up a pan of spaghetti sauce. Bubbling and splattering away. That is the weather effect.

The recipe

The recipe of carbon dioxide, black carbon, methane, nitrous oxide (fertiliser), chlorine, fluorine and bromine will make the weather more volatile. The cost and impacts are enormous:

  • Coastal storm damage could grow to $35 billion annually.
  • Agriculture could face yield losses of more than 10%.
  • Increasing power demand caused by rising temperatures could cost ratepayers an additional $12 billion annually.
  • According to the World Health Organization, seven million people die from air pollution each year.
  • If all the glaciers in the world were to melt, sea levels could rise as much as 230 feet, putting most of the world’s population centres underwater.
  • High-Tide flooding in Miami Beach has increased by 400%.
  • By 2100, as a result of rising sea levels, Boston could flood twice daily.
  • Around three billion people rely on fish as their primary source of protein, or as a source of income.
  • More than 90% of the increased heat we’ve created over the last century has ended up being stored in the oceans.
  • Hotter temperatures will expand the areas in which mosquito-transmitted diseases like Zika, West Nile virus, and dengue can thrive
  • the cost of Coal exceeded $100 billion.
  • In Europe, coal power production causes over 22,000 premature deaths a year.
  • In India, it causes 100,000 premature deaths a year.
  • Every new coal-fired power plant in Indonesia is projected to kill more than 24,000 over its forty-year lifetime.
  • American’s throw away $218 billion of food each year (that is 1% of their GDP).
  • Agriculture generates 30% of total methane, mainly from livestock and rice paddies.
  • Oil now accounts for 34–36% of fossil fuel emissions.
  • About 25% of global black carbon comes from either stationary or mobile diesel engines.
  • “imported emissions” are now 55% of Great Britain’s total climate impact.
  • A gallon of tar sands oil from Alberta uses only 10% of its energy content to power a car on the streets of Chicago. The rest is wasted in mining, shipping and refining the oil, internal heat losses in the engines, and idling.
  • Since the 1980s the number of registered weather-related loss events has tripled, and inflation-adjusted insurance losses from these events have increased from an annual average of around $10 billion in the 1980s to around $50 billion over the past decade.
  • The number of Chinese cities experiencing flooding has doubled since 2008.
  • One-Quarter of the world’s population already faces water scarcity.

It is easily solvable

For example, solar panels, small batteries, and LED lighting make it possible to do away with the whole grid and instead light households, minimally, for a one-time cost that seems to average about $200 a family. It the ability to bear the full upfront cost that is killing it. Climate-friendly infrastructure is typically cheaper to operate than the traditional models but more expensive to build, because the technology has to be paid for up front.


Buildings are another example. Buildings are responsible for consuming more than half the world’s electricity, along with plenty of gas, oil, and HFCs to power boilers, air conditioners, and refrigerators. Also, construction materials—cement, steel, plastic, glass, aluminium, are another major driver of emissions. At one point during China’s construction boom, one-third of its carbon emissions were associated with making cement. However, It is very easy to make better buildings down to net zero.

You have to wonder why it is not happening yet

The question to ask is where are governments, development agencies and banks investing? Believe it or not, governments are still tilting in favour of fossil fuels. Globally, governments provided $493 billion in subsidies for fossil fuels in 2014. Because lobbying is a $3 billion industry in Washington alone—and that is not counting the lobbying that goes on in state capitals and city halls. That money (the lobbying and the subsidies) should be spent on climate impact measures.

Power to the cities and nature

The authors think that cities are the solution. Power to mayors to implement local solutions. They believe nature itself can solve. Trees, forests, environmentally friendly agriculture, flood plains, wetlands. Mangroves, oysters and spending money on restoring what we have destroyed. Biomimicry at massive scale. Why reinvent what nature does best?

Open source innovation

They believe in open source innovation. For example, Embrapa. Embrace is the Brazilian Agricultural Research Corporation. It tests and disseminated a broad system of agricultural interventions suited for tropical conditions. In the ten years after its launch, agricultural production rose by 365%, without genetically engineered private patents and without destroying rain forest for new cropland.

The message

We can stop global warming. Not by slowing down economies but by speeding them up. Not by depending on national governments but by empowering cities, businesses, and citizens. Not by scaring people about the future but by showing them the immediate benefits of taking action. If we accomplish this, we will be healthier and wealthier. We will live longer and better lives. We will have less poverty and political instability.

Yeah, right

Here is where the book really falls down. All we need to do is (in no particular order, but maybe start with 7).

  1. reform the subsidies
  2. increase transparency
  3. invest in natural resources
  4. force monopolies to compete
  5. realign incentives
  6. improve liquidity
  7. fix the political failure

The success stories

Finally, the ask for more people to tell climate success stories. That we can do. Look at the thousands of entries for Climatelaunchpad, the biggest green business idea accelerator in the world. In Ireland look at Mimergy, Hexafly, Oxymem, MagGrow, NanoPower and I can go on for a while (and happy to do so on request). If you know of Irish or Dutch examples, let me know. The future is bright. Green entrepreneurship is the future.

sensemaking cover


Sense making; morality, humanity, leadership and slow flow. A book about the 14 books about the impact and implications of technology on business and humanity.

Ron Immink

I help companies by developing an inspiring and clear future perspective, which creates better business models, higher productivity, more profit and a higher valuation. Best-selling author, speaker, writer.

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