Marketing books If you have read “Engage”, “Marketing 3.0” and “Branding only works on cattle’ there are few surprises in this book. The ongoing surprise is, that according to the author, the marketers keep on refusing to get the memo. Here is one quote; “by leveraging behavioural economics marketers were creating commodities, not brands”. Oren […]
Old rules of marketing are dead Read More »
The problem Bookbuzz solves Your business operates in a hyper-competitive world where product, business, technology and information cycles are growing at a rapid pace. What you should concern yourself about is the speed of change in business and technology, your future business model, getting the best out of your people and in a nutshell business
Bookbuzz, where it all started Read More »
The great workplace use information gathered from surveys from over 2 million people in 6000 companies from 40 different countries. Alan talked about the book on Newstalk. Take note You should take note! In studies by Russell Investment group financial performance of the traded 100 best companies against the S&P 500. It shows that for
Creating a great workplace; ROI, rocket science, branding and insurance Read More »
Exponential in 2011 You have to watch this video. Awesome. It is about the exponential growth curves converging (faster, smaller, cheaper, better) and how it impacts on the future of medicine. And this was 2011. Exponential is everywhere This is not only happening in medicine. It is happening in ICT, materials science, energy, etc, and
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There have been quite a lot of books about the future of work lately. With our clients, we have covered “Hacking work“, “Workplace 2020” and touched on books such as “Out of our minds“, which is about our education system not ready for the new world of work (the economic crisis is chicken feed compared
Are you optimistic about the future of work? Read More »
Control is an illusion Most organisations delude themselves that they are in control because they have surrounded themselves with rigid rules and procedures, micro-managers and planners dedicated to predictability and certainty. Most business schools inculcate a rational approach to business. But according to Martin Thomas in “Loose: The Future of Business is Letting Go: How
Loose, let go of control Read More »
We had a Bookbuzz session with a client, using “The invisible gorilla”. The book about the illusion of knowledge, confidence, attention, memory, prediction, cause and effect, expertise and intuition. Basically, if you believe this book, we don’t know what we are doing. A scientific version of Emotionomics. Very interesting. Stories and fact About stories getting
The invisible gorilla, things to consider Read More »
To the surprise and amazement of multimillionaire Family Radio preacher Harold Camping, the world did not come to a dramatic end on May 21, 2011, at 6pm as predicted. Using biblical verses, hints and codes to determine the exact time and date of Judgment Day, Camping’s dire predictions generated a lot of media space in
Dart throwing monkeys predicting the future Read More »
I am are a great believer in the power of the parable, the fable, the story, the case study. I use stories frequently in our talks, sessions and in our writing. When people hear an inspiring tale that they can visualise, it helps to remember the moral of the story, the lesson to be learned.
Stories as a business tool Read More »
One of our clients is using “New Normal” This book is about the journey into the digital revolution and that we are only halfway there. Digital natives will take control (everybody over 25-30 is a digital immigrant). The author Peter Hinssen, who has since then has written some other excellent books, such as “The day
Digital and its impact on work Read More »