We had an interesting ignition session with a number of talented talent managers. To prepare for the session we looked at a wide range of titles. “New Normal” and “The connected company” From “New Normal” to “The connected company”. Which is about the way your organised as a company (small is beautiful), how meaning, values […]
Talent management and culture. What comes first? Read More »
The future is a headache for our clients. For a while, we thought it was awareness. Management teams not being aware of the technology changes. We were wrong. They are very aware. They just don’t know what to do with it. Awareness gap That does not mean that the whole organisation is aware. There seems
The future? We are on the second half of the chessboard! Read More »
Ever since I read “Brandwashed” I look at marketers with some suspicion. Ever since I read “The old rules of marketing are dead” I questioned their added value. “Branding is for cows” questions the effect of branding. Brian Solis (my old time favourite writer on social media), would suggest that there is an end to
The power of branding Read More »
“Mavericks at work”, “Poke the box” and the “The Thank you economy” all agree that passion can and should be the driving force for your business and your career. Their argument; in a world where everything is commoditised and similar, the only way to differentiate is your passion. Passion is the way to break from
Passion as the ultimate marketing tool Read More »
Decision making is hard in business. Business exposed One of my favourite management books is “Business exposed” by Freek Vermeulen. It basically says that most of the management theories we believe in, are based on nothing. Boards, downsizing, ISO, TQM, talent, strategy, numbers, innovation, you name it. Hard science does not work “The Moment of
Business is using the wrong models to make decisions Read More »
Innovation “The storms of creative destruction are blowing us to a better place”. This is a quote directly from “Megachange, the world in 2050”. If you watch the technology trends, there is no question about it. Big data, the internet of things, social media, genetics, biology, quantum computing are all big waves. In that context, innovation
Serendipity is hard work Read More »
“Sell or be sold” takes a sledgehammer to selling. Grant Cardone argues that selling is an essential life skill. If you can sell, you will eat. If there would be no sales, there would be no business (marketers take note!). Which makes you wonder why selling is so seldom taught at universities around the world.
14 sledgehammer sales tips Read More »
We have reviewed a ton of books on innovation and innovators on what it is and isn’t, and how to become one. This book gets stuck right in to identify where some of the problems lie. Brainstorm Island First off, many corporate innovation efforts are trapped on what the authors call, “Brainstorm Island”: “Like an
Innovation is learned behaviour Read More »
Professor Jonah Berger was inspired by Malcolm Gladwell’s “Tipping Point”. He has been curious about what motivates people to share information and has made it his primary focus since that time. Chip Heath author of “Made to Stick”, was Berger’s mentor in graduate school. Berger is currently a Marketing Professor at the University of Pennsylvania’s
What makes things popular? Read More »
Entrepreneurs as top athletes Always believed that a healthy mind is a key success factor in running and growing a business and that there is a huge overlap between sports and business. Entrepreneurs are the top athletes in the business world. With the same passion, the same ability to postpone gratification, with the same ability
Entrepreneurs as top athletes? Read More »