neuroscience

What if ancient wisdom is advanced technology?

Leave a Comment / #Daily Mind Candy, Digital transformation, General / By Ron Immink

I have been thinking: What if ancient wisdom is not just philosophy? What if it is a form of advanced technology? In 2021, I wrote The Power of the Mind. I have always been intrigued by the power of the mind. Books like The Celestine Prophecy, Life and Teaching of the Masters of the Far […]

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The neuroscience behind sales

3 Comments / Book review, Strategy Crowd / By Ron Immink

Neuroscience is starting to appear in lots of books. In books about marketing, ICT, HRM, leadership, technology, etc. Surprisingly less so in sales. Even more surprising, if you know that one in nine is working in sales in the USA alone. Salespeople are ineffective The statistics are staggering. The majority of salespeople are hindering sales instead

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