Book review

Loose: The Future of Business is Letting Go: How to Break the Rules of Business by Martin Thomas Organisational delusion Most organisations delude themselves that they are in control because they have surrounded themselves with rigid rules and procedures, micro-managers and planners dedicated to predictability and certainty. Most business schools inculcate a rational approach to […]

The traditional funnel model of marketing is broken In today’s experienced-based economy, we need to engage with our customers by adding value to what they do. We need to think in the language of the problems we solve for our customers, and not the benefits and features of what we sell. We need to add

Cary Cooper, a CMI companion and professor of organisational psychology and health at Lancaster Management School, on the benefit of management books. When was the last time you read a good book? I was recently asked to be a judge on the Chartered Management Institute Management Book of the Year competition. Reviewing the various entries

If you can remember, you are not a digital native, but a digital immigrant.  And that might have serious consequences for your business. I have just finished reading two books on the impact of the digital revolution on our lives and our businesses. “Future Minds” and “The new normal.” I always assumed that digital is

I try to stay ahead or at least on top of the thinking on social media. Understanding the speed at which things change is important, and I make a point of reading up as much as I can. “Socialnomics” and “The Mesh” Over the last week, I read two books on the subject; “Socialnomics” and

Reinventing work “Hacking work” is about reinventing work. There are a lot of interesting books about work, the meaning of work, controlling your destiny and all that. Even the Dalai Lama wrote a book about happiness at work. Are you happy at work? Why is that important? There is a strong economic rationale behind being happy