Book review

Actively managing serendipity is more important than business optimisation

I think that actively managing serendipity is more important than business optimisation. I am aware of the contradiction in managing and serendipity. Data, marketing, planning, organisation, strategy, intuition, education, passion, entrepreneurship and the future So I have been looking forward to Taleb’s new book. I was right. Having read it, I think it is a

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