Book review

Business is built for efficiency not innovation

Innovation Vijay Govindarajan and Chris Trimble embarked  on a ten-year journey during which they completed research on a number of well-known and well-respected companies (e.g. Cisco Systems, Hewlett-Packard, IBM, The New York Times, and Unilever) and interviewed dozens of senior-level executives at dozens of other companies that include Aetna, Allstate, Ben & Jerry’s, BMW, Citigroup,

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Leading from the emerging future, from ego system to ecosystem economics

Ecosystem economics will become the new black. What is your transformative purpose? We recently started to use “Exponential organisations” with our clients. One of the key points of the book is about businesses finding their “Transformative purpose”. It really resonates with our clients. When you get involved in staff engagement, it eventually always boils down

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Five steps to cope with exponential change

What happens when all technologies cross collide and digitisation, demonetisation and dematerialisation come together at exponential speed? Exponential change It goes back to what “The second machine age” explains as the difference between linear change and exponential change. One is gradual, the other one doubles every 6 or 12 months. And with exponential change, we

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Creating habits as a marketing strategy

The strapline for Nir Eyal’s book is ‘How to build habit-forming products’ because companies that form strong user habits enjoy several benefits to their bottom line. These companies attach their product to internal triggers. As a result, users show up without any external prompting. Instead of relying on expensive marketing, habit-forming companies link their services

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How Google works

It’s what you learn after you know it all that counts Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives. After more than 10 years both have ended up feeling that, ‘it’s what you learn after you know it all that counts’. They say they relearned everything they knew

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