Before I read this book I would say anything environmental, AI, robotics, biotech (that include genetics), IoT, neuroscience, space, gaming and health. There is an obvious overlap between those sectors. Just imagine a huge box full of Lego blocks, combining these technologies with mobile, nano, virtual reality, big data, augmenting, biomimicry, material science, quantum physics […]
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The gap between brand and reality is something we talk about a lot with our clients. IKEA fan I was a fan of IKEA. I think their business model is fantastic and they seem to be a company that has a sense of purpose. Not an IKEA fan Since last week I had to revise
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“Machine, Platform, Crowd: Harnessing Our Digital Future” is from the authors of “The Second Machine Age”, which is a must-read book for every CEO who truly wants to understand exponential and reinvention. It is one of our anchor books in most sessions we do with Bookbuzz clients. High hopes I had high hopes for their
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You can learn a lot from Navy SEALs People that follow me know I am a fan of Navy SEALs. Hence the reason I picked up “Make Your Bed: Small things that can change your life and maybe the world” by William H. McRaven. He is a former United States Navy admiral who last served
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What business books to read over the summer? We get that question a lot. Time to switch off The first answer is that you should consider not reading a business book. I have started the Lee Child’s Jack Reacher series and I would highly recommend that first. Time to switch off, recharge the battery and
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“Difference.” I am a fan of Bernadette Jiwa. Her book “Difference” was an interesting read and an interesting take on marketing. About meaning, emotion, storytelling, caring, empathy and “tiny markets of someone”. She introduced “The Difference Model”. The model is built around six pillars: principles, purpose, people, personal, perception and product. A marketing version of the
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Climate change Below you will find two perspectives on climate change. A dark one and an optimistic one. The dark one The dark one is “The end of Western Civilisation, a view from the future”.Written as if a hundred year in the future, looking back on how we messed up the response to climate change.
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Books about mindfulness I have been reading a lot of books about mindfulness. The ones I remember are “The monk who sold his Ferrari”, “The here and now”, “The Tibetan book of living and dying”, “The road less travelled”, “The Celestine Prophecy”, “The Tao of Physics” and “Life and Teaching of the Masters of the Far
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Marketing I love marketing. Not sure where it started by a book that made an imprint, was “Lovemarks” by Kevin Roberts. The books “Marketing 3.0” by Kotler was another one, which is a book about the absolute need for staff to love the company they work for. Which then brings you to a number of
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Transformative How transformative are you as a business? If you need help defining that you might want to pick up Evolved Enterprise by Yanik Silver. A book that is full of exercises, models, examples of those type of companies. Become a firm of endearment A book that will help you create firms of endearment. If
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