The root of the problem Niraj Dawar argues is that for a couple of decades now, marketing hasn’t been seen to be delivering competitive advantage. Tactical Since the heyday of mass media and mass brands, marketing’s strategic contribution has progressively diminished. The function has become increasingly tactical. The CEO wonders how marketers spend their time. […]
Has marketing lost its way? Read More »
Reinventing organisations Reinventing organisations is one of the best books we have read in a long time. Staff development We are working with a lot of organisation on their staff development, which invariably gets combined with innovation, strategy and change management. Counter-intuitive This book takes a complete counter-intuitive approach. This is engagement by being completely self-organising.
Not change management, just staff engagement Read More »
You don’t want to be in marketing I “The moment of clarity” talks about anthropology as a key science to really help understand your client. Market research does not work, Emotionomics and Kahneman have shown us that we are barely rational. Brian Solis talks about “moments of truth”. “The Shallows” explains our diminishing attention span.
The marketing principles, purpose, people, personal, perception and product Read More »
Niche businesses What do Baader, 3B scientific, McIlhenny, International SOS, Hoganas, Tetra, Bobcat, Gallagher, Seas Getter, Hamamatsu,Arnold and Richter, Petzl, Lantal, Tandberg, WET, De La Rye, Belfor, Ulvac, Orica, CEAG, Gartner, Zimmer, Technogym, Gerriet,Embrear, OC Tanner, Klias, Electro-Nite, Sappi, Essel Propack, Plansee, Dickson, Molex, Jungbunzlauer, Nivarox, SGS, Brainlab, Delo, Enercon, Omicon, Beluga, Nissha, Amorim, Jamba,
Lessons from super niche businesses Read More »
Imagine a world where almost everyone wakes up inspired to go to work. Crazy? An idealised notion? Today’s workplaces tend to be full of cynicism, paranoia and self-interest. But the best organisations foster trust and cooperation because their leaders build what Sinek calls a Circle of Safety. It separates the security inside the team from
Why habits exist In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the edge of scientific discoveries that explain why habits exist and how they can be changed. He takes us to visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains.
The Power of Habit Read More »
Overview There is something in this for everyone. Small business owners, project managers, large organisations, public bodies, the lot. The main theme is that, while many good practices exist in organisations, they either get lost or there are difficulties when attempts are made to spread them (scale them) across the organisation. They discuss when a
Scaling Up Excellence: Get more without settling for less Read More »
We face challenges every day, each one taking their toll on energy levels and the ability to respond and react positively. Dr Alan Watkins argues that “what we feel has a far bigger impact on what we do than thinking does.” We simply don’t understand what’s influencing performance in the first place. Watkins says it’s time
Some tools to help understand yourself as a leader Read More »
Using data to manage your staff If you’re a manager, you’re probably sensing that the world gets a little faster every day, and the degree of uncertainty is accelerating. The techniques and tools you’re using to manage your people can barely keep up with the challenges you’re now facing. The sad part according to the
Data driven management Read More »
What skills do you need for the future? We moved from lizard brains to monkey brains, to a human brain and now we are moving to the 4th brain, which is Google, the cloud, Wikipedia, the Technium. A shared artificial brain. We are linking biology with machines, and machines with humans. We are moving from
What skills do you need for the future? Read More »