Ron Immink

I help companies by developing an inspiring and clear future perspective, which creates better business models, higher productivity, more profit and a higher valuation. Best-selling author, speaker, writer.

Cultural strategy

Build a better mousetrap and the world will take notice Market innovation has long been dominated by the worldview of engineers and economists–build a better mousetrap and the world will take notice. The most influential strategy books, such as Competing for the Future, The Innovator’s Dilemma, and Blue Ocean Strategy, argue that innovation should focus

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Strategies that smaller companies can adopt to attack the big companies

If you like”33 strategies of war” or “Art of war”, you will love “Killing Giants” by Stephen Denny. The book covers a number of strategies that smaller companies can apply to attack the big companies. Who is your enemy Using examples of companies who did the unthinkable, fought dirty, declared war. It all starts with

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