The root of the problem Niraj Dawar argues is that for a couple of decades now, marketing hasn’t been seen to be delivering competitive advantage. Tactical Since the heyday of mass media and mass brands, marketing’s strategic contribution has progressively diminished. The function has become increasingly tactical. The CEO wonders how marketers spend their time. […]
Has marketing lost its way? Read More »
We were doing some work for a large corporation with the launch of their new learning and development programme. The client is a progressive company that believes that well developed, engaged and happy staff are essential for their success. The brief The job was to give staff a briefing on the future of work and
The future of work Read More »
In the author’s experience, people only change their ways when what they truly value is threatened. It’s in our nature. It’s the law. People will do something, including changing their behaviour, only if it can be demonstrated that doing so is in their own best interests as defined by their own values. What Got You
20 things you should stop doing at work Read More »