Daniel Priestly asks you to take a look at the problem you solve for people. He says that high-value products and services are linked to four underlying drivers: Save or make money. Save time or eliminate wastage. Bring increased emotional benefits. Ease pain, suffering or negative emotions. If you’re linking your business to the industry, to […]
I am are a great believer in the power of the parable, the fable, the story, the case study. I use stories frequently in our talks, sessions and in our writing. When people hear an inspiring tale that they can visualise, it helps to remember the moral of the story, the lesson to be learned.