I help organisations become future-fit. #Mindcandy scenario prompts are designed to stretch your imagination, sharpen situational awareness, and spark opportunity thinking.
Today’s scenario prompt: Is the way we determine death based on a legal construct, a social determination, or a biological fact?
Is something “real” for your business when the law says so, when society accepts it, or when biology and science confirm it?Each driver comes with a very different impact and timeline:
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Legal constructs can flip with one court case or regulation. Impact can be sudden: overnight write-downs, stranded assets, new liabilities, instant new markets.
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Social determinations move at the speed of culture and media. Sentiment can turn in days, reshaping demand, employer brand and what is seen as “acceptable”.
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Biological or scientific facts used to feel slow and stable. Now, breakthroughs in longevity, brain science and bio-tech can compress decades of change into a few years.
“Reversing death” is just one extreme example. The same logic applies to health, identity, intelligence, safety, climate, work, even what counts as “green” or “human”.
For your business, the core question is:
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Which opportunities open up if the legal definition changes first?
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Which threats explode if society moves faster than the law?
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Which bets become obsolete if science rewrites the biology earlier than expected?
The CEO question
Take one core product, policy or revenue stream. If the legal, social or biological definition underneath it shifted significantly in the next three to five years, what would break first – and where is the hidden opportunity if you plan for that shift now?
MindCandy Club
MindCandy Club is a no-nonsense future-fitness system for CEOs, giving you curated signals, sharp tools and a thinking partner so you stay ahead of disruption instead of being blindsided by it. Comment “MC” or DM me “MC” if you want in.
All the prompts:
You are the upgrade
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https://www.ronimmink.com/product/a-book-about-books-about-ai/
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Quantum technology is quickly moving beyond experimental setups and beginning to take shape in practical settings, and a new article in Science argues that the field has reached a pivotal stage similar to the early era of computing before the transistor reshaped modern electronics.
https://scitechdaily.com/quantum-tech-hits-its-transistor-moment-scientists-say/
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https://searchengineland.com/think-different-the-positionless-marketing-manifesto-465203
In 2025, the people crazy enough to think they can deliver personalized experiences at scale, launch campaigns in hours instead of weeks, and operate without dependencies are the ones who will. The constraints are gone. The assembly-line marketing box can no longer exist.
A Groundbreaking Scientific Discovery Shows That We Can Reverse Death
Is the way we determine death based on a legal construct, a social determination, or a biological fact?
https://www.popularmechanics.com/science/a69646402/can-you-reverse-death/
Human evolution is falling out of sync with modern life, new research warns
In the last three centuries, that measured balance between biology and ecology has been violently disrupted.
https://thedebrief.org/human-evolution-is-falling-out-of-sync-with-modern-life-new-research-warns/
AR ski goggles show you the hazards that your eyes alone can’t see
The technology promises a 75% increase in contrast and up to 5x the visual range, making it much easier to spot obstacles hidden in the snow.
https://newatlas.com/outdoors/provuu-xr-augmented-reality-ski-goggles/
From Campaigns to Business Value: How AI Will Transform Marketing
The challenge is to connect internal and external ecosystems while sequencing and navigating the significant changes in how marketing work is done.
https://www.bcg.com/publications/2025/transforming-marketing-with-ai
