I help organisations become future-fit. #Mindcandy scenario prompts are designed to stretch your imagination, sharpen situational awareness, and spark opportunity thinking. Find out more here.
Today’s scenario prompt: fastvertising
Marketing is culture and culture is marketing. How tightly are your vision, passion and guiding principles aligned with the evolving culture of your customers — and how fast can you adapt when that culture shifts? Your marketing clock speed is the tempo at which you notice change, make sense of it, and respond in-market with something relevant. For most organisations, that clock speed is set by process, hierarchy and risk-aversion – not by the customer.
Improving that clock speed is not a “marketing optimisation” problem. It’s an organisational design problem: clearer purpose, fewer approvals, more autonomy at the edges, and technology that lets your people create, test and ship ideas in real time. That’s what makes fastvertising possible.
The CEO question
If your marketing had to operate at the same clock speed as your fastest-moving customers, what would you need to change in your organisational design in the next 90 days?
MindCandy Club
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All the prompts:
You are the upgrade
Data, acceleration, and the future of intelligence: Lessons from 25 core books (and links to 114 other books) about AI, technology abstraction, and consciousness.
https://www.ronimmink.com/product/a-book-about-books-about-ai/
Brain-Like AI Emerges Without Training Data in New Study
Scientists showed that carefully designed, biologically inspired architectures can mimic activity in human and primate visual brain areas even when the networks are untrained
Marketing at the Speed of Culture
In today’s hyperconnected world, the public conversation moves quickly, and traditional advertising cycles can’t keep up. Fastvertising—rapid-response, culturally relevant ads—offers brands a way to not only capture attention but also build authentic connections with audiences. Read https://www.ronimmink.com/marketing-is-culture-culture-is-marketing/
https://hbr.org/2026/01/marketing-at-the-speed-of-culture
Scientists develop a glasses-free 3D system with a little help from AI
Scientists have developed a new display system that delivers a realistic 3D experience without the need for any eyewear.
https://techxplore.com/news/2025-12-scientists-glasses-free-3d-ai.html
Florida buyers are first in the US to close on a home using AI, saving thousands in realtor fees
In Florida, new homeowners have become the first in the United States to complete a property purchase using an AI-powered platform in place of a traditional buyer’s agent
https://app.trendwatching.com/invitation/content/4e34b633-ca77-4031-b8a7-f3c7bed3abc9
One Dose of This Gene Editor Could Defeat a Host of Genetic Diseases Suffered by Millions
Hacking the Protein Machine
New insect-style robot pulls off aggressive aerial stunts and high-speed navigation
With a boost in speed, acceleration, and hardware durability, MIT’s miniature aerial robot now shows capabilities once seen only in nature.
https://interestingengineering.com/ai-robotics/mit-insect-inspired-microbot
Computers Made From Human Brain Tissue Are Coming. Are We Prepared?
https://www.sciencealert.com/computers-made-from-human-brain-tissue-are-coming-are-we-prepared
As prominent artificial intelligence (AI) researchers eye limits to the current phase of the technology, a different approach is gaining attention: using living human brain cells as computational hardware. Organoid intelligence.
The Most Effective Organizations Are Fractal
The best ideas from the companies that live in the creative canon were generated when those companies exhibited fractality. When they remembered their “why” and eschewed bureaucracy, algorithms, reporting, bell curves, ROI and all other tyrannical measures. When they behaved as if they were small.
https://andjelicaaa.substack.com/p/the-most-effective-organizations
The mindcandy club explained
An exclusive (mindcandy) club. A rhythm. A gym for your strategic brain. A clean structure around how you sense, decide, prepare and act under uncertainty.
