My Klout score was 55, my Peerindex score was 60 (now brandwatch), my Kredscore is 758, my PROskore was 50, my twittercounter showed a steady increase, although there was a serious dip in followers on the 2nd of September 2012 where 2,157 stopped following me. I posted a review of “Adapt” on that day on Amazon.com. No correlation (I think). Very upsetting though. Currently @ronimmink is over 8,000. Few of these concepts survived.
Yep, was bitten by the social scoring and the influence marketing bug. All the fault of Mark Schaefer, whom came to speak in Dublin a few weeks ago. Organised by @IanCleary. Mark talked about love marks, twitter as a real-time global brainstorm session, social proofing, meaningful content, targeted connections and the importance of authentic helpfulness. Based on that talk, I bought his books “Return on influence” and here we are.
In the book he quotes Gladwell and “igniting epidemics”, he refers to “The Cluetrain Manifesto”, he uses Brain Solis’ language about digital Darwinism (Mark Schaefer refers to social media as a “Darwinian hyper catalyst”) and he talks about information density as an issue. He touches on “The long tail” and “Free” by Anderson and shifts these concepts to power and influence. As he and Chris conclude, content is free. However time, attention and influence are scarce.
Reciprocity and social proof
Reciprocity (a word to avoid at radio interviews!) is mentioned, which brings us to “Launch”, which we reviewed on Newstalk radio a few months ago:
It mentions “social proofing”. Social proof makes you legitimate, hence the need for Klout, Peerindex, etc.. Online there is no other way to socially proof your influence, no uniforms, no titles, only the appreciation of your content. And the algorithm that tracks that.
So content is important. Content is everything. The more people consume your content, the faster you will grow. Content as rocket fuel for your business. To do that, content needs to be:
If you do that right (RITE), you will develop influence. And influence is relevant to marketers, when they finally realise that online marketing is word of mouth work on steroids. So online influence counts. And online influence is important to you. A high Klout score is worth money.
Monetising social influence
If you are regarded as somebody with influence online, companies will give you gifts, discount offers, perks, upgrades and lots more. It is becoming part of job applications. It will be part of your CV. Soon you will have to consider what is more important? A degree in Harvard or a high Klout score?
The book gives you lots of tools, it gives you all the platforms that measure that measure influence (and I have joined them all ;). It suggests the books to read. If you are new to this, if you are sceptical to online reputation management and if you want to be savvy as a marketeer, you should read this book.
My Klout score
Let me know what you think @ronimmink. All tweets are highly appreciated. It is still addictive.