#Mindcandy are scenario prompts to help companies formulate strategy. See https://www.ronimmink.com/strategy-development/
Scenario prompts 23 May 2025
The scenario prompt for today is audacious marketing. The simple questions is how boring is your marketing and are you still cutting through all the AI slop of sameness? How will you improve? There is a link to a blog you should read. There is also some nice overlap with innovation and culture.
The other prompts are gene editing spiders, scenario planning, innovation, digital twinning, superhuman sight, pneumatic soft robots, and living tattoos for buildings.
If you want more details and the other prompts, you can visit my website or subscribe to my substack.
World’s first gene-edited spider shoots red fluorescent silk threads in a scientific miracle
https://interestingengineering.com/science/gene-edited-spider-red-silk
Spider silk is an amazing natural fiber. It has captivated scientists for decades due to its remarkable properties: it’s incredibly strong, elastic, lightweight, and biodegradable.
Scenario Planning at a Breaking Point: Adapting to Economic and Geopolitical Shocks
The convergence of trade wars, geopolitical instability, and disruptive technologies is straining traditional scenario planning methods, forcing organizations to rethink their models for an increasingly volatile and ambiguous future
Building a Sustainable Business Innovation Capability
https://prophet.com/2025/01/building-a-sustainable-business-innovation-capability/
Innovation should be like breathing. See https://www.ronimmink.com/innovation-should-be-like-breathing/
The Invisible Technology Behind The World’s Most Ambitious Construction Projects
Digital twins now create such realistic previews that the line between the virtual world and the real world is disappearing. The architecture, engineering, and construction community can experience and refine buildings before breaking ground.
These Contact Lenses Give People Superhuman Sight
https://singularityhub.com/2025/05/22/these-new-contact-lenses-give-people-superhuman-sight/
Wearers see infrared light in multiple colors—even with their eyes closed.
Pneumatic soft robot mimics self rotating action of fruit fly larvae
https://phys.org/news/2025-05-pneumatic-soft-robot-mimics-rotating.html
Soft-bodied robots are unlocking a new era of adaptive machines that can safely interact with the human body, squeeze through tight spaces, and propel themselves autonomously.
Living tattoos for buildings could turn city walls into pollution-fighting surfaces
https://interestingengineering.com/innovation/living-tattoos-for-buildings-fight-pollution
Researchers have begun making innovative façade coatings that integrate selected microorganisms, aiming to bring building walls to life with the ability to protect surfaces, store carbon dioxide (CO2), and filter harmful pollutants from the air.
You can’t bore them into buying
https://www.ronimmink.com/you-cant-bore-them-into-buying/
How audacious is your marketing?
