You say you like creativity, but you don’t

You say you like creativity, but you don’t. You are not ready. You will be Netflixed. A wave of millions of young digital disruptors that are used to free tools that are all better than Bill Gates had at his disposal. With access to big platforms (Amazon, Facebook) that allow scaling overnight. They will eat you and your company for breakfast.

Become Antifragile

Taleb thinks we need randomness, mess, adventures, uncertainty, self-discovery, near-traumatic episodes, all these things that make life worth living, compared to the structured, fake, and ineffective life of an empty-suit CEO with a preset schedule and an alarm clock. Routine makes you fragile. Your existing business will not create innovation. Therefore your company will break.

Innovate to kill

You will need to innovate to kill. Starting with killing your existing business. Ignore the current business model, ignore the legacy systems and hang out and collaborate on the edges of the silos, disciplines and sectors. Manage creativity, not efficiency. Become a digital disruptor yourself. Not now. Yesterday.

You can do it

Become an entrepreneur (again). You should have all the toolsets at your disposal to create a new wave of vibrant businesses that will play, make and produce local and are fully global. If you don’t, they will.


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Hi, my name is Ron Immink, I am a business coach, author and speaker, working with companies to improve their future prospects and improve their business models.
If you have any further questions that the website is not answering, feel free to send me a WhatsApp message and I will respond asap.
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