Uncertainty is the only certainty

#Mindcandy are scenario prompts prompts to help companies formulate strategy. 

  • If you need help with developing these prompts, or want to shoot the breeze and talk about books, strategy, leadership, innovation and future trends, you can book a free appointment here.
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How to use the prompts

Use these prompts to explore their relevance, assess opportunities and threats, and analyse timelines and impacts on your organisation. Consider multiple possible futures across 1, 3, 5, and 10 years time horizons.

Scenario prompts 15 April 2025

Todays prompts are the 50 most innovative companies of 2025, how to prepare for an uncertain future, nanoscale brain sensors, marketing and story telling, micro satellites, sea vegetables, a mouse brain, strategy, mixed reality, living under water and fluid architecture. 

Uncertainty is the only certainty. Use the scenario prompts.

The World’s 50 Most Innovative Companies of 2025

https://www.fastcompany.com/most-innovative-companies/list

Fast company’s annual ranking of the world’s most innovative companies covers 58 industries and sectors, from advertising to video.

How to Prepare for an Uncertain Future

https://www.sahilbloom.com/newsletter/how-to-prepare-for-an-uncertain-future

Let’s begin with a simple truth. Uncertainty is the only certainty.

New nanoscale brain sensor exhibits 96.4% accuracy in identifying neural signals

https://interestingengineering.com/innovation/georgia-tech-brain-sensor-96-4-accuracy-neural-signals

The new minuscule brain sensor uses microneedles to stay attached to the wearer, eliminating the need for conductive gel.

The Quiet Revolution That’s Changing How We Talk About Marketing

https://www.seedworld.com/us/2025/04/14/the-quiet-revolution-thats-changing-how-we-talk-about-marketing-3/

Read https://www.ronimmink.com/content-marketing-as-a-profit-centre/

US company to use giant spinning cannon to blast hundreds of pancake-like ‘microsatellites’ into space

https://www.livescience.com/space/space-exploration/us-company-to-use-giant-spinning-cannon-to-blast-hundreds-of-pancake-like-microsatellites-into-space

A California-based startup plans to launch hundreds of flattened “microsatellites” into low-Earth orbit at once, by firing rockets out of a giant centrifugal cannon.

How to Sell a Sea Vegetable

https://ambrook.com/research/supply-chain/how-to-sell-a-sea-vegetable

Ramping up its production could put a new superfood on grocery shelves, while helping address a soil crisis that’s decimating the livelihoods of farmers from Bangladesh to the U.S. eastern seaboard.

Largest Brain Map Ever Reveals Hidden Algorithms of the Mammalian Brain

https://singularityhub.com/2025/04/14/largest-brain-map-ever-reveals-hidden-algorithms-of-the-mammalian-brain/

In a first, the 3D reconstruction of a mouse brain links structure to activity.

Five Big Questions Behind A Successful Strategy

https://www.forbes.com/sites/devpatnaik/2025/04/14/five-big-questions-behind-a-successful-strategy/

Who are we? What might happen? Where to play? How to win? What to do?

Transforming real-world doors into gateways to the virtual world: The future of mixed reality

https://techxplore.com/news/2025-04-real-world-doors-gateways-virtual.html

People seeking to feel fully immersed in virtual environments will soon be able to experience a revolutionary approach to spatial computing that bridges the gap between real and digital worlds.

Humanity Is Closer Than Ever to Living Underwater—And Our First Undersea Birth Could Happen By 2050

https://www.popularmechanics.com/science/a64391640/living-underwater/

A U.K. startup wants to be the SpaceX of the deep sea, and hopes to establish a permanent human residence on the ocean floor by 2027.

Tech and Touch: Navigating the Fluid States in Built Environments

https://www.architectmagazine.com/aia-architect/aiadesign/tech-and-touch-navigating-the-fluid-states-in-built-environments

At the core of these fluid states is the growing symbiosis between humans and AI. 

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