The end of branding?

Scenario prompts are a way to develop responses to trends and train your change muscle, making you more successful. If you want to talk about scenario prompts for you and your organisation, you can book a free appointment here. If you want me to speak at your event, contact me at ron@ronimmink.com

Scenario prompts 21 November 2024

Today’s prompts are language, AI hallucination, the CEO’s essential checklist, terrorism, ethical hackers, the end of branding, 2025 tech trends, and nano printers.

Use the prompts to question relevance, opportunity vs threat, if vs when, timelines, impact and responses. Consider multiple futures.

When AI will start to buy, will that be the of branding?

AI Won’t Protect Endangered Languages

https://www.thedial.world/articles/news/issue-22/artificial-intelligence-llm-endangered-languages

Combinations of characters on a screen mean nothing without agency and intention.

When Guessing Isn’t Good Enough

https://every.to/also-true-for-humans/when-guessing-isn-t-good-enough

Solving AI hallucination with retrieval augmented generation

The CEO’s essential checklist: Questions every chief executive should be able to answer

https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/the-ceos-essential-checklist-questions-every-chief-executive-should-be-able-to-answer

Be bold.

Will AI Help Terrorists Build Weapons of Mass Destruction? It’s Complicated, Study Says

https://www.popularmechanics.com/military/weapons/a62938636/ai-biological-weapons-attack/

Time to re-read “I am pilgrim”.

3 leadership lessons we can learn from ethical hackers

https://venturebeat.com/security/3-leadership-lessons-we-can-learn-from-ethical-hackers/

The best hackers have mastered what I call the “hacker mindset.” It is a relentless commitment to curiosity, vision, transparency and shaping the world — despite perceived boundaries.

Perplexity’s AI search engine can now buy products for you

https://www.theverge.com/2024/11/18/24299574/perplexity-ai-search-engine-buy-products

The beginning of the end of branding? Complete transparency and does an AI have brand loyalty?

2025 Tech Trends

https://www.cbinsights.com/reports/CB-Insights_Tech-Trends-2025.pdf

Cyborgs, AI agents, open source, spatial computing, space and a lot more

Nanoprinter turns Meta’s AI predictions into potentially game-changing materials

https://thenextweb.com/news/nanoprinter-turns-metas-ai-predictions-into-hundreds-of-nanomaterials

The tech promises to shorten nanomaterial discovery from decades to just a few months

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