Scenario prompts are part of my 4 step strategy development programme.
Today’s topics to consider are consumer-facing IoT, machine customer, retail tech, the 100 trends that will change the world, economies of the future, mega-trends in marketing, strategic alignment, aliveness instead of productivity and Apple Vision Pro.
Read the 100 trends report.
Consumer-Facing IoT: 20 Devices Poised To Make A Big Impact
20 members of Forbes Technology Council discuss the devices they believe are poised to make a big impact in the consumer-facing IoT market and what the results of these new marvels may include.
Your Future Customer Is a Machine
https://medium.com/slalom-business/your-future-customer-is-a-machine-9ba4341f1fa4
The concept of “machine customers” has emerged from an IoT afterthought to a customer segment demanding attention. These AI-driven entities are drastically altering the consumer landscape and the strategies of retailers, marketers, and technologists across industries.
2024 Tech Trends: How to Reduce Friction in the Retail Experience
https://biztechmagazine.com/article/2024/03/2024-tech-trends-how-reduce-friction-retail-experience
AI, edge computing, device life cycle management and RFID.
The Future 100: 2024
https://www.vml.com/insight/the-future-100-2024
The 100 trends that will change the world.
Beyond Trends: Eight Consumer Economies of the Future
https://www.bain.com/insights/beyond-trends-eight-consumer-economies-of-the-future/
Rerouted, redefined family, gray, conscious and slow, autonomous agent, originator, superhuman and emotional support economy.
14 Mega-Trends In Marketing Right Now
Post verbal, friction tolerance, surveys, data, privacy, trust, analytics, personalisation and the experience economy. Read https://www.ronimmink.com/your-business-is-a-stage/
The Illusion Of Alignment: Why Your Strategy Execution Is Failing
https://chiefexecutive.net/the-illusion-of-alignment-why-your-strategy-execution-is-failing/
The CEO was disappointed to learn that their descriptions of the strategy were all over the place, with little overlap. Fewer than one-third of her direct reports could name even two of the company’s five strategic priorities—the same objectives she discussed in every management meeting.
Aliveness: Reframing Productivity
https://www.creativedestruction.club/p/aliveness-reframing-productivity?
Look for what makes us feel alive instead of what makes us productive
Surgeons use Apple VR headset during spinal operation
https://futurism.com/neoscope/surgeons-apple-headset-spinal-operation
A surgery team in the UK successfully utilized the recently-released Apple Vision Pro to assist spinal surgery — a fascinating use case for the augmented reality (AR) headsets that goes far beyond movie-watching, productivity-hacking, or distracted driving.
