You can’t predict the future. You can build the fitness to respond to it. MindCandy is the fuel for strategic conversation about what’s next.
Future-proof is a lie
Future-proof. Bulletproof. Recession-proof. AI-proof. All marketing. Nothing is proof against a future nobody can see. Dave O’Donovan of Aer Lingus put it well: don’t try to be future-proof, because you can’t be. The technology changes every six to twelve months. Be pivot-ready instead.
Future-proofing is a prediction strategy — you bet on what’s coming and armour yourself against it. Pivot readiness is a capability strategy — you assume you’ll be wrong and build the ability to change direction fast. Because the half-life of a technology bet is now shorter than the procurement cycle that buys it.
You can’t predict the future. You can build the fitness to respond to it. MindCandy is the fuel for strategic conversation about what’s next.
https://www.databricks.com/blog/scaling-ai-through-data-fluency
The leadership question
Are you trying to protect the current business, or are you building the capability to change it before someone else does?
The future fitness move
Run a pivot-readiness audit. Map where your organisation is rigid: slow decisions, trapped resources, sacred cows, outdated assumptions, weak market sensing, poor experimentation and teams waiting for permission.
Free downloads
12 free books on strategy, innovation, intrapreneurship, AI, future trends and leadership. Each one distils the best thinking from dozens of business books into a single, actionable read. Every book is also available as a BookBuzz session, board briefing or keynote.
https://www.ronimmink.com/books-by-ron-immink/
