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I have the pleasure of working with Stephen Nolan, who is the head of the UN Environment Financial Centres for Sustainability (FC4S). They just published a working paper on the implications of the COVID-19 pandemic on sustainable finance. I think it is high time to look at this as an opportunity. Let’s not waste another […]

Marketing as we know it has died a while ago. Marketing should now be fully contextual and in the moment. Forget segmentation, think nano audience. Think nano moments. Nano marketing if you will. Private individuals, not brands, not businesses or traditional media outlets are now the largest producers of media in the world. It means

I have the pleasure of working with Climate-KIC and in particular in the area of decision metrics and finance. Looking for new business models. For example, with Climate-KIC and Sustainable Nation, we are setting up a collective intrapreneurship accelerator focussing on climate change as a business opportunity for the insurance, banking and fintech sector. It

There is a misconception that entrepreneurship is exciting. It is not. Entrepreneurship is very, very dull. Bernd Mintjes My friend and colleague Bernd Mintjes wrote a piece on LinkedIn about the importance of focus. Assuming you have identified a problem, have a unique solution, and after you picked your beachhead market or core market segment,

Venture capitalist Ben Horowitz recently declared, “A company without a story is a company without a strategy.”  In 1997, based on the number of trademarks in force, there were approximately 2.5 million brands. By 2011 there were nearly 10 million. That’s a quadrupling in the number of brands in twelve years. Simultaneously, the average paid-media