“Growing Your Own Business” is a workbook designed to guide entrepreneurs and businesses through the process of developing a strategic growth plan.
The workbook provides a framework called SPOTcheck®, which assesses various external and internal factors that affect a business’s growth potential, such as the environment, market, customers, competition, suppliers, management team, strategy, marketing, sales, product development, human resources, financial resources, financial performance, and systems administration.
The workbook then leads users through an analysis of the impact of each of these factors, enabling users to identify areas of strength and weakness, potential threats and opportunities, and formulate appropriate interventions to maximize growth potential.
Finally, the workbook guides users through the development of a business plan that details their strategy for achieving their desired growth objectives.
You can listen to the review here:
