Actively managing serendipity is more important than business optimisation

I think that actively managing serendipity is more important than business optimisation. I am aware of the contradiction in managing and serendipity.

Data, marketing, planning, organisation, strategy, intuition, education, passion, entrepreneurship and the future

So I have been looking forward to Taleb’s new book. I was right. Having read it, I think it is a core book which touches on an enormous range of books we cover with our clients.

Skin in the game for credibility

He does not like academics, marketers, bankers, managers and futurologists. He distrusts statistics, doctors and medicine, large organisations and large systems. He believes in applied learning versus theory and universities, he loves entrepreneurs, thinks that honour and skin (and soul) in the game are essential for credibility (that goes for experts, advisors, civil servants, bankers), that small is beautiful and he loves books, reflection and slow flow. This book will most definitely make you think.

Small shocks as an antidote

Not going to try to explain his thinking, it is chaos theory, biology, adaptability, black swans and small shocks as an antidote to large shocks. In life and business.

Lessons for business

Businesses should study the barbell approach (the middle is for suckers, combine super save with very high risk), study optionality, question their approach to innovation, look at the way they train staff, re-examine organisational structures and be aware of the Lindy effect.

The Lindy effect

Old is not necessarily bad. The longer something has been around, the longer it will be around. The chair (as in furniture) does not need to worry. However, if I were Facebook, I would be very concerned.


Some quotes directly from the book that will give you a sense of the book. Non-predictability, living life to its fullest and freedom:


What is nonmeasurable and nonpredictable will remain nonmeasurable and nonpredictable, no matter how many PhDs with Russian and Indian names you put on the job—and no matter how much hate mail I get. There is, in the Black Swan zone, a limit to the knowledge that can be reached, no matter how sophisticated statistical and risk management science.

Living life

Provided we have the right type of rigour, we need randomness, mess, adventures, uncertainty, self-discovery, near-traumatic episodes, all these things that make life worth living, compared to the structured, fake, and ineffective life of an empty-suit CEO with a preset schedule and an alarm clock


The definition of the free man, according to Aristotle, is one who is free with his opinions.


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Hi, my name is Ron Immink, I am a business coach, author and speaker, working with companies to improve their future prospects and improve their business models.
If you have any further questions that the website is not answering, feel free to send me a WhatsApp message and I will respond asap.
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