#Mindcandy: the beginning of abundance?

You can’t predict the future. You can build the fitness to respond to it. #MindCandy is fuel for strategic conversation about what’s next. Send this t your leadership team in your organisation — or start the conversation yourself.

Three hours of free power a day sounds good – but is Australia’s scheme fair?

From July 1, many Australians can choose something that once sounded absurd: free electricity in the middle of the day. This is the first sinal of something bigger. If energy can become abundant at certain times, what else follows? Compute. Intelligence. Content. Software. Advice. Education. Diagnostics. Design. Labour. Translation. Simulation. Creativity.

Imagine a world of abundance. Virtually every resource we need to run this world is either in abundance now, or soon will be.

The leadership question

Your strategy assumes scarcity somewhere — margin, attention, talent, supply. Pick the one you defend hardest. Now ask: what if that input went to near-zero next year? Who in your organisation is already positioned to absorb the surplus, and who gets stranded — exactly like the household with no battery when the free power switches on?

The future fitness move

Run a reverse-scarcity audit this quarter. Take your single most expensive input. Map what your model, your pricing, and your headcount would have to become if its cost collapsed?

The other  prompts

Free downloads

12 free books on strategy, innovation, intrapreneurship, AI, future trends and leadership. Each one distils the best thinking from dozens of business books into a single, actionable read. Every book is also available as a BookBuzz session, board briefing or keynote.

https://www.ronimmink.com/books-by-ron-immink/

3 People Have Gotten Cancer-Detecting Implants in Their Brains

The startup Coherence Neuro is now testing a brain-computer interface that could one day use electrical stimulation to prevent tumors from growing.

https://www.wired.com/story/three-people-have-gotten-cancer-detecting-brain-implants/

4 out of 5 companies can’t measure sustainability’s financial impact

The gap between the awareness of sustainability as an issue and its financial integration leaves a “blind spot” that needs to be closed to avoid the possibility that opportunities could be missed and risks might not be taken into account when making decisions.

https://www.cfodive.com/news/4-out-5-companies-cant-measure-sustainabilitys-financial-impact-esg/823449/

From campaigns to continuous growth: AI capabilities shaping marketing

AI is changing customer behavior so fundamentally that the campaign-era marketing model no longer works. Half of consumers already use AI-based search to guide purchase decisions. Capabilities built around insights, creativity, personalization, agentic commerce, and orchestration form the five core pillars of the future of marketing.

https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/from-campaigns-to-continuous-growth-ai-capabilities-shaping-marketing

LLMs Misunderstand Luxury Brands. Here’s How to Optimize Your Marketing Strategy for AI.

New research shows that while models reliably process explicit cues (brand names, prices, overt “luxury” claims), they frequently misunderstand or misinterpret implicit signals that resonate with humans, such as scarcity, heritage, artistic association, minimalism, and spatial context

https://hbr.org/2026/06/llms-misunderstand-luxury-brands-heres-how-to-optimize-your-marketing-strategy-for-ai

Riding Technology Waves

Technology businesses are heavily influenced by waves of technology change, like the rise of the internet or AI. Knowing how to adjust strategy for these changes is one of the most important skills to develop.

https://staysaasy.com/strategy/2026/06/22/riding-technology-waves.html

The Science of Perfect Timing: Using Chronobiology

Chronobiology, the science of how biological rhythms shape cognitive performance, shows that each person moves through a predictable daily cycle of peak, trough, and recovery periods.

The Science of Perfect Timing: Using Chronobiology

Ron-Immink.jpg

Daily #MindCandy

Subscribe to my (free!) near-daily scenario prompts—designed to spark strategic thinking.


Each edition delivers fresh insights, emerging trends, thought-provoking prompts, and must-read business books to keep your mind bubbling and your strategy sharp.

Scroll to Top
0 Shares
Share
Share
WhatsApp
Email