Social media and selling

31 books on one question: in an attention economy where everyone is fighting for 8 seconds, how do you actually get heard — and sell?

This book goes far beyond social media. It connects the attention economy, platform dynamics, neuroscience of selling, reputation economics, customer experience and gaming into a single framework for leaders who need to understand how people discover, trust and buy in a world of infinite noise. Published in 2017 — the principles have only accelerated since.