Tipping Point

Garvan Gallan on "Tipping point"

Leave a Comment / Book review / By Ron Immink

Every month at our regular slot on Newstalk, we get a Bookbuzz client to talk about a business book that has influenced them and why. Garvan Callan Garvan Callan, the Director of Customer, Digital & Innovation of Bank of Ireland picked “Tipping point” Tipping point “Tipping point” is probably in the back pocket of every […]

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What makes things popular?

Leave a Comment / Book review / By Ron Immink

Professor Jonah Berger was inspired by Malcolm Gladwell’s “Tipping Point”. He has been curious about what motivates people to share information and has made it his primary focus since that time. Chip Heath author of “Made to Stick”, was Berger’s mentor in graduate school. Berger is currently a Marketing Professor at the University of Pennsylvania’s

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