An alternative marketing methodology I have known Frans de Groot for a long time. My brother used to work for him when he had his own creative buro. That was over twenty years ago. In those days Frans was already talking about the marketing methodology he had developed, called BITS. The marketing alternative The alternative to […]
BITS, predictable and accountable marketing Read More »
In 2015 we tried this as a concept. A Bookbuzz MBA in a day. Based on the successful concept in Holland. We read a lot In Bookbuzz we have the best job in the world. We get to read a lot. So you don’t have to. And then we help you apply the lessons from
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Daniel Priestly asks you to take a look at the problem you solve for people. He says that high-value products and services are linked to four underlying drivers: Save or make money. Save time or eliminate wastage. Bring increased emotional benefits. Ease pain, suffering or negative emotions. If you’re linking your business to the industry, to
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The youngest CEO and Chairman of GE at 46 he led the organisation from 1980 to 2001 growing the business by 4000%. He led GE as it diversified from consumer appliances, air conditioning to medical technology, finance, TV and services during his tenure. Neutron Jack ‘Neutron Jack’ – (He eliminated the employees while leaving the
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The root of the problem Niraj Dawar argues is that for a couple of decades now, marketing hasn’t been seen to be delivering competitive advantage. Tactical Since the heyday of mass media and mass brands, marketing’s strategic contribution has progressively diminished. The function has become increasingly tactical. The CEO wonders how marketers spend their time.
Has marketing lost its way? Read More »
You don’t want to be in marketing I “The moment of clarity” talks about anthropology as a key science to really help understand your client. Market research does not work, Emotionomics and Kahneman have shown us that we are barely rational. Brian Solis talks about “moments of truth”. “The Shallows” explains our diminishing attention span.
The marketing principles, purpose, people, personal, perception and product Read More »