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About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

Coaching Sessions


Talk, bounce ideas, get Rons perspective and advice and some essential book suggestions for your reading list.

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Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

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Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

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Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog



Sun Tzu’s The Art of War and the Thick Black Theory

Not too many fathers read texts of the ancient Chinese art of war classics to their 10-year-old daughters as bedtime stories. After fleeing with her family at the age of three from mainland China, Chin-Ning Chu grew up in Taiwan. At the age of 22, she moved to America. In her suitcase, she carried two books: Sun Tzu’s The Art of War, and the Thick Black Theory, a philosophical book that tells us that the most vicious people get ahead. Chin-Ning Chu claims she first read The Art of War in her teens, and even though she did not know specifically how the book would be useful, she knew …


Talent is overrated


Our clients are telling us that talent development and retention are firmly back on the agenda Read  “Talent is Overrated – What Really Separates World –Class performers from everybody else” by Geoff Colvin.


Why are some people– so incredibly accomplished at what they do, while millions of others in those same fields never rise above mediocrity?

Why are some people so extraordinarily creative and innovative?

Why can some continue to perform astoundingly at ages when conventional wisdom says it’s impossible?

Special gift?

Almost all of us think we know the answer to those questions: The lucky few super performers were born with a special gift, an innate ability to do exactly what they do so extremely well? But …

Predictably Irrational: The hidden forces that shape our decisions

Predictably Irrational: The hidden forces that shape our decisions

Process improvement

As a long-term patient in a burns unit, Dan Ariely frequently had to endure the painful process of having his bandages removed. Already endowed with a highly inquisitive mind, he conducted research on ways of making the process less painful and proudly presented his findings to the nurses.


However, he observed that even when the nurses were presented with clear evidence that they could reduce the pain felt by patients during bandage removal, they continued to administer the more familiar – and more painful – method.

Predictably Irrational

As Ariely says in Predictably Irrational: The hidden forces that shape our decisions, his epiphany came when he realised that if nurses, who have an interest in helping and …



Liar’s Poker is the name of a high stakes game of chance using the serial numbers on currency bills to make up a poker hand. The game was popular with bond traders in the 1980s and is the name of a seminal book by Michael Lewis, in which he describes his experiences as a bond salesman in the City and Wall Street. Despite an appalling lack of knowledge, Lewis was soon handling millions of dollars in investment accounts. He eventually grew disillusioned with his work and quit to write Liar’s Poker: Rising through the wreckage on Wall Street. Considered one of the books that best defined Wall Street during that era, the book follows Lewis’ career at Salomon Brothers and …



In 2000, the total GDP of Earth was $36 trillion. At the start of 2007 it was $70 trillion. In the aftermath of the 2008 crash, that growth has gone suddenly and sharply into decline, like putting a car into reverse while doing seventy down a motorway. How could this have happened? asks John Lanchester in Whoops! Why everyone owes everyone and no one can pay.


Lanchester is an unlikely author of a book that describes how the financial system came off the rails. His first novel, The Debt to Pleasure, won the Whitbread First Novel Award, the Betty Trask Prize, the Hawthornden Prize, the Julia Child Award for literary food writing,’ and was translated into 20 languages. Lanchester is …