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About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

Coaching Sessions

COACHING SESSION

Talk, bounce ideas, get Rons perspective and advice and some essential book suggestions for your reading list.

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COMPANY BRIEFING SESSION

Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

Hire me for a company briefing ›

BOOKBUZZ™ SESSION

Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

Arrange a Bookbuzz™ session ›

Testimonials

Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.
LinkedIn

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems
LinkedIn

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan
Writer
LinkedIn

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms
LinkedIn

Books

From the Blog

out of our minds

The looming education crisis

Every now and then a book arrives that combines a lot of good books (such as “Flash Foresight”, “Business exposed”, “Future Minds”, “New Normal”, “Poke the box” mixed with authors such as Pink and Handy) and it blows your mind.

The banking crisis was chicken feed

The general gist of  “Out of our minds” is that the banking crisis was chicken feed compared to the looming education crisis.  We are not preparing our kids for the new world, which need imagination, creativity and innovation, not commodity academics. He calls it the tyranny of common sense.

Technology

He makes the case by referring to the technology trends that are currently underway.  He talks about nano,  a nanometer is how much a …

Why work sucks and how to fix it

Why work sucks and how to fix it

Are you treated like children?

You go to work and give everything you have – and you are treated like children who, if left unattended, will steal candy. You go to work and watch someone who isn’t very good at their job get promoted because they got in earlier and stayed later than anyone else. You go to work and sit through overlong, over-staffed meetings to talk about the next overlong, over-staffed meeting. You see talented, competent, productive people get penalised for having kids, for not being good at office politics, for being a little different.

Ditch the mindset

If any of this resonates with you, then you are by definition an employee – and the organisation you work for …

new capitalist manifesto

Loose, maverick, funky and disruptive

Disruptive

The New Capitalist Manifesto: Building a disruptively better business, by Umair Haque. The clue to the message of this book is disruptive. Together with words like loose, maverick and funky, disruptive describes the need for new paradigms for a new world. In The New Capitalist Manifesto: Building a disruptively better business, Umair Haque says that our economic institutions are obsolete. We inherited them from the industrial age, and they no longer work for business, people, society, or the future.

Constructive capitalism

What we need is constructive capitalists who create higher quality value because it is less risky, less costly, more defensible, and more enduring, it is usually worth more to stakeholders of every kind: people, communities, society, future generations, …

loose

How to break the rules of business

Loose: The Future of Business is Letting Go: How to Break the Rules of Business by Martin Thomas

Organisational delusion

Most organisations delude themselves that they are in control because they have surrounded themselves with rigid rules and procedures, micro-managers and planners dedicated to predictability and certainty. Most business schools inculcate a rational approach to business.

Loose

But according to Martin Thomas in Loose: The Future of Business is Letting Go: How to Break the Rules of Business, in the complex, non-linear world we live in, the challenge is how to embrace the chaos and ambiguity of modern life.

Avoid structure

The future is not rigid but loose – loose organisations, loose management styles and loose ways of working. Loose …

sticky

Sticky marketing; USP or ESP?

The traditional funnel model of marketing is broken

In today’s experienced-based economy, we need to engage with our customers by adding value to what they do. We need to think in the language of the problems we solve for our customers, and not the benefits and features of what we sell. We need to add value each time we are in contact with them, not just overtly selling to them.

Engage

By engaging with people before they need to buy, we will be the first address they seek when they are ready to buy. To truly engage with our customers, our priority must be value creation. If we want to win the battle for customer attention, we need to stop …

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Hi, my name is Ron Immink, I am a business coach, author and speaker, working with companies to improve their future prospects and improve their business models.
If you have any further questions that the website is not answering, feel free to send me a WhatsApp message and I will respond asap.
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