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About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

Coaching Sessions


Talk, bounce ideas, get Rons perspective and advice and some essential book suggestions for your reading list.

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Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

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Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

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Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog

Stifled creativity

Stifled creativity

Once a little boy went to school.

He was quite a little boy And it was quite a big school. But the little boy Found that he could go to his room By walking in from the door outside, He was happy And school did not seem Quite so big any more.

One morning, When the little boy had been in school awhile, The teacher said: Today we are going to make a picture. Good, thought the little boy. He liked to make pictures. He could make all things; Lions and tigers, Chickens and cows, Trains and boats – And he took out his box of crayons And began to draw.

But the teacher said, Wait. It is not time …


Old rules of marketing are dead

Marketing books

If you have read “Engage”, “Marketing 3.0” and “Branding only works on cattle’ there are few surprises in this book. The ongoing surprise is, that according to the author, the marketers keep on refusing to get the memo. Here is one quote; “by leveraging behavioural economics marketers were creating commodities, not brands”. Oren Harari (the author of Break from the pack and anti commodity hell guru) is turning in his grave. I hope marketers bow their head in shame.

Technology and accountability

The book goes on; Marketing in this data-abundant, internet-oriented world order requires a deep understanding of the customer and technology. It requires an understanding that the old ways of marketing are dead. Marketers should embrace technology, …

Bookbuzz explained

Bookbuzz explained

The problem

Your business operates in a hyper competitive world where product, business, technology and information cycles are growing at a rapid pace. 

What you should concern yourself about is the speed of change in business and technology, your future business model, getting the best out of your people and in a nutshell business survival.

25% of all companies currently in the Fortune 100 will be a future Kodak. Being unaware is being unprepared.

You should be concerned about what the latest business thinking is, what the trends are, what competitor is going to blindside you in the future. And not only you should be worrying and thinking about it, EVERYBODY in your business should.

You don’t have to like …

great workplace

Creating a great workplace; ROI, rocket science, branding and insurance

The great workplace use information gathered from surveys from over  2 million people in 6000 companies from 40 different countries. Alan talked about the book on Newstalk. You can listen back here:

Take note

You should take note! In studies by Russell Investment group financial performance of the traded 100 best companies against the S&P 500. It shows that for 1998- 2008 the 100 best achieved annualised stock returns of 6.8% with the S&P 500 only having a stock return of 1.04%. Other stats show that the best places to work have lower staff turnover, have more people applying for jobs and have lower absenteeism.

What do staff want?

And it is not rocket science either. What do staff want? …

Free open Bookbuzz session

Free open Bookbuzz session

We read a lot of books about the future. Our clients have covered books such as “Shift, the future of work is already here”, “What technology wants”, “The New Normal”, “Out of our mind”, “Flash foresights” and more. Visit www.bookbuzz.biz/bog if you want to catch up. We always try to find what we call the “anti-book” with opposing views to ensure lively debate and critical thinking. The anti book to all the books we mentioned above is “Future Babble” by Dan Gardner. That is the book we have picked for our open Bookbuzz taster session this month. So you are invited to to our next open Bookbuzz session to debate and discuss

Future Babble: Why Expert Predictions Fail – and …