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About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

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Talk, bounce ideas, get Rons perspective and advice and some essential book suggestions for your reading list.

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Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

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Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

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Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog

cultural strategy

Cultural strategy

Build a better mousetrap and the world will take notice

Market innovation has long been dominated by the worldview of engineers and economists–build a better mousetrap and the world will take notice. The most influential strategy books–such as Competing for the Future, The Innovator’s Dilemma, and Blue Ocean Strategy–argue that innovation should focus on breakthrough functionality.

Archetype of working class

In another era, Marlboro cigarettes won over smokers with an archetype of working class frontier masculinity, at a moment when the culture was primed to rebel against the sedentary “organisation man” type that was wearing thin.

Cultural innovations

Cultural innovations draw upon source material–novel cultural content lurking in subcultures, social movements, and the media–to develop brands that respond to this …

what technology wants

Denial is not a strategy


“What technology wants” by Kevin Kelly describes what he calls the technetium, which is the technology ecosystem that surrounds us. The technetium contains 170 quadrillions (a quadrillion is one thousand million million) chips. The number of neurons in your brain is similar to the number of transistors in the global network. The number of file links is similar to the number of synapses in your brain. The planetary electronic membrane surrounding the worlds is comparable to the complexity of the human brain. With 3 billion artificial eyes (webcams, phones, etc.) plugged in. The system has started to whisper to itself. He suggest we are close to this big brain becoming aware (Skynet!?).

What is more complex, a Boeing 747 …

Is Morgan Kelly the new Galbraith?

Is Morgan Kelly the new Galbraith?


Economist John Kenneth Galbraith is probably best known for his The Affluent Society (in which he coined the phrase: conventional wisdom), and The New Industrial State. He was an unconventional economist in that he believed that economic activity could not be distilled into inviolable laws, but rather was a complex product of the cultural and political milieu in which it occurs. During the pro-market, small-government, anti-regulation and low-tax orthodoxies of the 1980s, Galbraith’s views were considered anachronistic, but as markets were seen to be increasingly unstable at the end of the 20th century and start of the 21st century, his theories regained some of their popularity.

His 1954 bestseller, The …

NurtureShock - Lying is good for kids (and maybe for companies?)

NurtureShock – Lying is good for kids (and maybe for companies?)

An adorable little girl faces the camera and spends over two minutes relating in detail how she was teased by a boy in Burger King for being Chinese, and how he threw some French fries in her hair.

As Po Bronson and Ashley Merryman say in NurtureShock, we need to know whether she is telling the truth or lying because over 100,000 children testify in American courts every year, usually in custody disputes and abuse cases.

How well do judges assess the truthfulness of these kids?

In addition to the little Chinese girl, seven other kids aged seven to eleven years appeared in video segments. All the kids had been coached by their parents to prepare a true story and …

Giants Beware!

Giants Beware!

If you like”33 strategies of war” or “Art of war”, you will love “Killing giants” by Stephen Denny. The book covers a number of strategies that smaller companies can adopt to attack the big companies.

The strategies are:

Thin ice –> go places where  big companies can’t follow (too heavy) Speed –> while your big competitor is organising a committee meeting, you have moved Winning in the last 3 feet –> let the competitor do the work and intercept at the end (when they buy) Fight dirty –> mismatch, change the rules Eat the bug –> do the unthinkable Polarize on purpose –> be very different to the enemy and highlight that difference Seize the microphone –> dominate the conversation…