Get my FREE digital book "Innovate: Do or Die"

About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

Coaching Sessions


Talk, bounce ideas, get Rons perspective and advice and some essential book suggestions for your reading list.

Book a coaching session ›


Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

Hire me for a company briefing ›


Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

Arrange a Bookbuzz™ session ›


Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog


Optimistic about the future of work?

Tomorrow morning, bright and early (6:45), I will be talking about “The Shift, the future of work is already there”. There have been quite a lot of books about the future of work lately. With our clients we have covered “Hacking work”, “Workplace 2020” and touches on books such a “Out of our minds”, which is about our education system not ready for the new world of work (the economic crisis is chicken feed compared to the future education crisis). The shift

“The shift” looks at the five forces that will fundamentally change the way we work in the next ten to fifteen years: globalisation, society, demography, technology and energy. If you want to read up on the technology trends …

The Future of Business is Letting Go

The Future of Business is Letting Go

Loose: The Future of Business is Letting Go: How to Break the Rules of Business by Martin Thomas

We covered the book at out our open Bookbuzz session (we identified 33 strands of discussion that day). Next session will be on 30 June. Feel free to come along. Alan talks about Loose on Newstalk. You can listen back here; http://www.youtube.com/watch?v=b6GPGFSlih8

Most organisations delude themselves that they are in control, because they have surrounded themselves with rigid rules and procedures, micro-managers and planners dedicated to predictability and certainty. Most business schools inculcate a rational approach to business.  

But according to Martin Thomas in Loose: The Future of Business is Letting Go: How to Break the Rules of Business, in the complex, …

The invisible gorilla, things to consider

The invisible gorilla, things to consider

We had a Bookbuzz session with a client, using “The invisible gorilla”. The book about the illussion of knowledge, confidence, attention, memory, prediction, cause and effect, expertise and intuition. Basically if you belief this book, we don’t know what we are doing. A scientific version of Emotionomics. Very interesting.

Stories and fact

About stories getting in the way of the scientific facts. It takes a long, long time to neutralise a good story. Which why social media and media in general is something you need to watch. PR companies should read this book. Spin works (particularly if you are the first).


Very heavy on science. About the illusion of women and multi tasking (no scientific evidence), the existence of …

Dart throwing monkeys predicting the future

Dart throwing monkeys predicting the future

To the surprise and amazement of multimillionaire Family Radio preacher Harold Camping, the world did not come to a dramatic end on May 21 2011 at 6pm as predicted. Using biblical verses, hints and codes to determine the exact time and date of Judgment Day, Camping’s dire predictions generated a lot of media space in the days preceeding May 21. And the fact that Camping had frequently miscalculated the date of Judgment Day in the past did not deter his followers from believing that this time his calculations were correct.

Prediction-debunker Dan Gardner

The person least surprised on earth by Camping’s failure to correctly predict the end of the world is prediction-debunker Dan Gardner, author of Future Babble – why …

ant and elephant

Stories as a business tool

I am are a great believer in the power of the parable, the fable, the story, the case study. I use stories frequently in our talks, sessions and in our writing. When people hear an inspiring tale that they can visualise, it helps to remember the moral of the story, the lesson to be learned.

Fables and parables are hardly new

They have been an essential vehicle for imparting wisdom through the millennia. Today, they are becoming management tools. Howard Gardner, the author of “Changing Minds”, says that storytelling is the single most powerful tool in a leader’s toolkit.

Storytelling as a tool

Former World Bank executive turned author, Stephen Denning, agrees: “Storytelling is at the core of the significant …