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About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

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Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

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Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

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Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog

Flash Foresight

Flash Foresight

Radical transformation

“Expect a radical transformation of the economy and your business” – straight from “Flash Foresight” by Daniel Burrus.

Positive, insightful, fresh and uplifting

At Bookbuzz we come across books like this every day. Positive, insightful, fresh and uplifting – very effective in engaging staff and getting a spring back in their steps.


Flash Foresight predicts the following trends:

dematerialisation (everything smaller) virtualisation (virtual worlds, virtual simulations) mobility (going smaller makes things wearable) intelligent products (everywhere!) networking of all appliances/products interactivity (web 4.0) globalisation (the whole world connected) convergence (of all the above)

Moore’s law

These trends are speeding up, and Moore’s law (double capacity, half cost) applies to all of the above. And all these trends are …


Mindsight – How We Make Sense of Things

Daniel Siegel is one of the revolutionary global innovators in the integration of brain science into the practice of psychotherapy.

Mindsight: The new science of transformation, is a deeply compassionate and human account of what it is to be human, and offers powerful lessons for anyone trying to make sense of how we make sense of things.

Many of us have a memory that torments us, or an irrational fear we can’t shake. We sometimes become unreasonably angry or upset, and find it hard to calm down. But however much we try, we find it difficult to stop being this way.

Combining the latest thinking in Western neuroscience with Eastern meditation, Siegel attempts to discover how a troubled mind can …


How good are you at communicating change?

It seems that many of us tend to overrate our communication prowess. 25% of people believe they are in the top 1% in their ability to get along with others. Now, anyone with a minimum of statistical knowledge knows that in a group of 100 people, only one can be in the top 1%. So how come 25 people delude themselves into believing that they are the person with the highest ability to get on with others?


This study is one of the gems in Switch: How to change things when change is hard by Chip and Dan Heath. The same brothers also wrote the best-selling Made to Stick, an exploration of …

out of our minds


Every now and then a book arrives that converges a lot of good books (such as Flash foresights, Business exposed, Future minds, New Normal, Poke the box mixed with authors such as Pink and Handy) and blows your mind.

The banking crisis is chicken feed

The general gist of  “Out of our minds” is that the banking crisis is chicken feed compared to the looming education crisis.  We are not preparing our kids for the new world, which need imagination, creativity and innovation, not commodity academics. He calls it the tyranny of common sense. He makes the case by referring to the technology trends that are currently underway.  He talks about nano  a nanometer is how much a beard grows …



At the height of the US recession, the CEOs of General Motors, Ford, and Chrysler shocked members of Congress and the American public when they used private jets to travel to Washington, D.C. for a hearing. The purpose of the trip was to ask for government assistance to help their companies get through the worst recession in U.S. history and the worst market for car sales in the history of their industry.


Behavior so inconsistent with what was described as a crisis is an example of how the automotive executives helped create the problem in which they have found themselves. According to Richard Lepsinger, if an organization can’t execute, nothing else matters—not the smartest strategy, not the most innovative business …