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About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

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Talk, bounce ideas, get Rons perspective and advice and some essential book suggestions for your reading list.

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Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

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Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

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Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog

10 Books That Will Blow Your Mind

10 Books That Will Blow Your Mind


We are constantly bombarded with,  the “Top 10 books on this”, “The 13 tips for that”. The one that triggered this blog is the “10 books that blow your mind”.

Hundreds of business books

We can do that! We have read hundreds and hundreds of business books in the last few years and our whole business concept is around blowing the collective mind of a business, get them to talk about it, reflect on it and then act on it. Making them more competitive, smarter, better, etc.

Blow your mind

If you consider the consequences of their message to your business, what are the books that truly will blow your mind (in no particular order):

1. The shallows

2. …



Sometimes you buy a book just because of its title. That is why I bought “Brandwashed” by Martin Lindstrom, the author of buy-ology. We have read a lot of books on marketing (“Marketing 3.0” is my favourite) and this is the darkest one I have read for a long time. There are a lot of books critical about marketing “The old rules of marketing are dead” for example, but this one takes the biscuit.

Not nice marketing Brandwashed takes it further by showing how marketers are constantly manipulating us. Nothing about brand authenticity, collaborative consumption, love marks or the impact of social media on forcing brands to be more responsive, instead it talks about all the marketing tricks that are …

Beyond Performance Management

Beyond Performance Management

Array of business tools, but which work There is a huge array of management tools out there. Some are well established, others are of more recent vintage. The common denominator of all these tools is that they all promise to help executives tackle critical areas of management: defining an organization’s strategic direction, managing customers and costs, boosting workforce performance, and more.

A key question facing all executives is: Which tools will work for me?

Review of management tools The late Jeremy Hope, and co-author Steve Player, have done the business world a huge service by conducting a critical review of the huge choice of common management tools used by companies to improve performance. Their review includes everything from mission statements …

poke the box

Kick-starting life


On Newstalk Radio we discussed books around kick-starting your life and career.

Do something

The book we picked as the core is “Poke the box” by Seth Godin. Seth is a prolific writer and has published titles such a “Purple Cow”, “Tribes” and “Linchpin” to name a few. All business books. “Poke the box” is not a business book.

It is a book about get up and go, movement, doing something (anything!), instigation capital, passion and the message that doing nothing is not an option. In some ways, it is reality therapy. You cannot fight change or flux. Safe does not exist. Failure is an event, not a constant and there is just as much risk in doing nothing, …

Future bable about books to expect in 2012

Future bable about books to expect in 2012

Which books should I read in 2012? This is a question we get asked a lot. Quite honestly, we don’t know. When we do our weekly search for the latest, strangest and the greatest, we never know what will turn up.

What would ……..

We can tell you the themes that are likely to be most prominent. Last year we saw a lot of books about economy and science creeping into the business book shelves, as part of the ongoing effort to try and make sense of the chaos. There were plenty of books telling us that everything we know is wrong in almost any subject: decision making, marketing, business, motivation, etc. An example would be “Business exposed”. Another theme …