Get my FREE digital book "Innovate: Do or Die"

About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

Coaching Sessions


Talk, bounce ideas, get Rons perspective and advice and some essential book suggestions for your reading list.

Book a coaching session ›


Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

Hire me for a company briefing ›


Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

Arrange a Bookbuzz™ session ›


Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog

marketin 3.0

The most important function in the company is your Human Resource director

Human Resource is the new black.

Marketing 3.0

The light bulb for me went off when I read “Marketing 3.0” by Kottler. For a brand to be authentic, there needs to be a full alignment with the culture in the organisation. Which means that the most important function in the company is your HR director. In fact, Human Resource is the new marketing.

Passion as the X-factor

Almost as an extension of that is the increasing belief that passion is the X-factor in culture. That started a while ago. My friend, colleague and business partner Yanky Fachler wrote about the need for “fire in the belly” ten years ago. Since then books such as “Mavericks at work”, “Poke the box” …

Are Leaders born or made?

Are Leaders born or made?

Leaders are born not made?

Near Hodgenville, Kentucky, it’s a cold night on the 12th of February, 1809. A farmer and his wife, both illiterate, wait for the birth of their child. “Is it a boy, is it a girl?”

“Why no Mrs Lincoln it’s a Leader!”

Nature V Nurture? Are leaders born with the necessary qualities that make them successful as a leader? Like many other similar characteristics, can it belearned and developed through life? Is it a little bit of both? Not sure if you have come across Dr. Marshall Goldsmith. He is a world authority in helping successful leaders get even better – by achieving positive, lasting change in behaviour: for themselves, their people and their teams.…
34 questions to test you business management

34 questions to test you business management

In an article we wrote over a few years ago (2009) we asked CEOs to check their knowledge of the latest business thinking by asking them the following questions:

What does “the long tail”, “buyology” and “free” mean to you business? Is your business concept inside or outside the pack? What is your view on generation Einstein? Which mix of the 33 strategies of war have you picked for your business going forward? Do you have a funky business? Are you an asshole, maverick, Calimero, spider, starfish, heretic, purple cow, emotional capitalist or wombat? Where are the black swans in your business? Is your business on the extinction of innovation timeline? How persuasive are you and your business model? How…
Stifled creativity

Stifled creativity

Once a little boy went to school.

He was quite a little boy And it was quite a big school. But the little boy Found that he could go to his room By walking in from the door outside, He was happy And school did not seem Quite so big any more.

One morning, When the little boy had been in school awhile, The teacher said: Today we are going to make a picture. Good, thought the little boy. He liked to make pictures. He could make all things; Lions and tigers, Chickens and cows, Trains and boats – And he took out his box of crayons And began to draw.

But the teacher said, Wait. It is not time …


Old rules of marketing are dead

Marketing books

If you have read “Engage”, “Marketing 3.0” and “Branding only works on cattle’ there are few surprises in this book. The ongoing surprise is, that according to the author, the marketers keep on refusing to get the memo. Here is one quote; “by leveraging behavioural economics marketers were creating commodities, not brands”. Oren Harari (the author of Break from the pack and anti commodity hell guru) is turning in his grave. I hope marketers bow their head in shame.

Technology and accountability

The book goes on; Marketing in this data-abundant, internet-oriented world order requires a deep understanding of the customer and technology. It requires an understanding that the old ways of marketing are dead. Marketers should embrace technology, …