Get my FREE digital book "Innovate: Do or Die"

About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

Coaching Sessions


Talk, bounce ideas, get Rons perspective and advice and some essential book suggestions for your reading list.

Book a coaching session ›


Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

Hire me for a company briefing ›


Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

Arrange a Bookbuzz™ session ›


Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog


Content breakfast July 19 2019

Every morning my information dashboard gives me my content breakfast. Here is food for thought for July 19 2019. It might be useful to others and I am happy to share. If this is of interest, drop me a line. My e-mail is ron@ronimmink.com.


All these links are also shared on my twitter account, which is @ronimmink

The links

A mix of biology, robotics, ICT, strategy, innovation, genetics, marketing, leadership and all other things that will keep your mind going:

https://www.rollingstone.com/music/music-features/five-times-spotify-has-u-turned-on-its-content-strategy-859977/ https://www.nytimes.com/2019/07/17/technology/personaltech/sleep-tracking-devices-apps.html https://www.nrc.nl/nieuws/2019/07/18/azie-wil-wel-duurder-biertje-maar-geen-dure-brouwer-a3967533 https://www.sprout.nl/artikel/e-commerce/buitenkansje-dekbed-discounter-koopt-failliete-koopjessite-die-vorig-jaar-30 https://www.inc.com/chris-ronzio/business-owners-arent-self-employed-why-we-need-to-stop-saying-they-are.html https://www.engadget.com/2019/07/18/toys-r-us-opens-two-stores-tru-kids-b8ta https://www.managementtoday.co.uk/business-books-leaders-reading-summer-2019 https://www.thedrum.com/news/2019/07/19/unilever-chief-alan-jope-the-marketers-the-future-will-be-specialists https://www.zdnet.com/article/digital-transformation-how-one-bank-is-using-ai-big-data-and-chatbots-to-create-new-services/ https://www.forbes.com/sites/brianfrank/2019/07/17/making-protein-from-thin-air-yes-startups-are-doing-it https://agfundernews.com/farmers-and-entrepreneurs-may-need-to-rethink-the-path-to-agtech-adoption.html https://phys.org/news/2019-07-groundbreaking-bioinspired-chemistry.html https://www.bbc.com/news/newsbeat-49022453 https://www.forbes.com/sites/jennysplitter/2019/07/11/cultured-meat-could-suffer-the-same-fate-as-gmos-new-research-suggests https://phys.org/news/2019-07-red-wine-resveratrol-mars-explorers.html https://techxplore.com/news/2019-07-e-skin-robots-prosthetics.html https://agfundernews.com/does-this-smell-off-aryballes-digital-nose-can-tell-you.html https://www.wired.com/story/sci-fi-writers-prepare-us-for-an-uncertain-future/ https://www.vox.com/2014/5/30/5764096/homeless-shelter-housing-help-solutions https://qz.com/1666863/why-big-tech-keeps-outsmarting-antitrust-regulators https://voxeu.org/article/robots-and-firms https://www.bloomberg.com/news/articles/2019-07-12/more-nimble-robots-speed-takeover-of-jobs-once-done-by-humans https://interestingengineering.com/200-times-faster-than-ever-before-the-speediest-quantum-operation-yet https://www.nytimes.com/2019/07/10/business/microsoft-hololens-job-training.html https://www.economist.com/special-report/2019/07/11/supply-chains-are-undergoing-a-dramatic-transformation https://newatlas.com/plant-mitochondria-dna-edited https://www.theatlantic.com/magazine/archive/2019/07/work-peak-professional-decline https://newfoodeconomy.org/halal-cuisine-faith-meat-slaughter-islam https://interestingengineering.com/scientists-have-created-artificial-electronic-skin-that-can-feel-like-the-real-thing https://www.nytimes.com/2019/07/10/business/microsoft-hololens-job-training.html https://www.bonappetit.com/story/misfit-foods https://www.theverge.com/2019/7/18/20698516/connected-fitness-equipments-peloton-mirror-tonal-hydrow-fightcamp-on-demand-streaming-exercise https://singularityhub.com/2019/07/18/the-first-complete-brain-wiring-diagram-of-any-species-is-here https://www.statnews.com/2019/07/18/do-elon-musks-brain-decoding-implants-have-potential-experts-say-they-just-might https://www.labskin.co.uk/new-eu-device-regulations/ https://www.theverge.com/2019/7/18/20699037/netflix-earnings-report-q2-streaming-wars-disney-apple-warnermedia-international https://futurism.com/microsoft-hololens-hologram-speak-another-language https://www.ozy.com/fast-forward/why-the-coffin-industry-is-dying-for-disruption https://www.ozy.com/rising-stars/his-land-mine-hunting-robot-digs-communities-out-of-danger

The marketing playbook for storytelling

Storytelling is the new marketing. Where storytelling goes beyond online conversations and touches every part of your business, from packaging and distribution to customer care and beyond.

Moving marketing to culture.

Moving from brand-centric to customer-centric. From marketing to customer experience. From head marketing to heart marketing and from story to action. Living the story. It is called culture. Read “Fusion“.

The statistics

Stories are 22 times more memorable than facts alone. The most powerful form of brand storytelling is when customers don’t recognise that they are being marketed to. 75% of consumers are more likely to buy from a brand when they’re recognised, remembered, or served with relevant recommendations. 68% of customers gave more business to companies…

Content breakfast July 18 2019

Every morning my information dashboard gives me my content breakfast. Here is food for thought for July 18 2019. It might be useful to others and I am happy to share. If this is of interest, drop me a line. My e-mail is ron@ronimmink.com.


All these links are also shared on my twitter account, which is @ronimmink

The links

A mix of biology, robotics, ICT, strategy, innovation, genetics, marketing, leadership and all other things that will keep your mind going:

https://www.theceomagazine.com/business/health-wellbeing/favourite-books-business-minds/ https://futurism.com/the-byte/elon-musk-neuralink-use-lasers-drill-holes-skull https://www.mckinsey.com/industries/chemicals/our-insights/the-next-big-thing-quantum-computings-potential-impact-on-chemicals https://singularityhub.com/2019/07/17/how-will-we-store-three-septillion-bits-of-data-your-metabolome-may-have-the-answer https://www.managementtoday.co.uk/ikea-transforming-its-business-model/future-business/article/1591145 https://nano-magazine.com/news/2019/7/15/red-wine-may-hold-the-key-to-next-gen-wearable-technology https://nano-magazine.com/news/2019/7/17/researchers-toughen-glass-using-nanoparticles https://www.retaildive.com/news/from-old-navy-to-madewell-how-sub-brands-grow-up-to-eat-their-parents https://nano-magazine.com/news/2019/7/11/highways-england-investigates-use-of-graphene-in-roads https://futurism.com/forget-qubits-quantum-scientists-building-qudits https://www.sprout.nl/artikel/fintech/van-links-tot-rechts-politici-hebben-een-gezamenlijke-vijand-de-libra https://phys.org/news/2019-07-graphene-superconductor-tune.html https://techxplore.com/news/2019-07-tiny-vibration-powered-robots-size-world.html https://phys.org/news/2019-07-electronic-chip-mimics-brain-memories.html https://phys.org/news/2019-07-viruses-reshaping-world.html https://e27.co/free-is-not-always-the-best-option-and-heres-an-experiment-in-setting-value-20181130 https://futurism.com/the-byte/elon-musk-neuralink-use-lasers-drill-holes-skull https://unmistakablecreative.com/speed-of-execution/


https://www.environmentalleader.com/2019/07/circular-economy-jeans-redesign/ https://www.duurzaambedrijfsleven.nl/circulaire-economie/31999/serie-circulaire-economie-dichterbij https://www.fastcompany.com/90376630/the-seriously-scary-problem-with-the-black-plastic-all-around-us https://phys.org/news/2019-07-red-algae-genes-bacteria-cope.html

Ron on radio talking about Little Bets

Listen to Ron talk about the books that have interested him on Newstalk Radio over the years. Here Ron talks about “Little Bets”


Newstalk 106 – 108fm is Ireland’s national independent talk radio broadcaster

Little Bets

Expose yourself to failure. Hippo syndrome. MBA or entrepreneurs. Pixar. 98,000 storyboards. Seek the mavericks. Mountain bikes. R+D against user-generated innovation. HP and market research. Military. Autonomy. Intelligence or effort? 10,000 hours. Luck as a state of minds. Birds ey, e versus worms eye. Total emersion and anthropology.




Some very interesting stories and scenarios for the future

More and more companies use science fiction writers to help develop scenarios and strategies for the future. Storytelling helps when you want to engage your staff with thinking about where to go as an organisation. I picked up “Stories from 2045: Artificial intelligence and the future of work – a collection of short stories by the Economic Singularity Club”. What a treat. Should be compulsory reading for every entrepreneur, civil servant and politician.

Some ideas from the book

Allocate voting rights in proportion to the amount of time that residents devoted to civic activities. A circular economy directive A universal respect credit system HELP, Human Elective Leisure Payment. Fiscal Freedom Act encouraged early retirement by abolishing all taxation on property…
Hi, my name is Ron Immink, I am a business coach, author and speaker, working with companies to improve their future prospects and improve their business models.
If you have any further questions that the website is not answering, feel free to send me a WhatsApp message and I will respond asap.
Powered by