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About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

Coaching Sessions


Talk, bounce ideas, get Rons perspective and advice and some essential book suggestions for your reading list.

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Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

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Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

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Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog

The Not So Secret Rules to the Game of Life

Self-awareness as the key to unlock success

Self-awareness is everything

When you work with Tibor Olgers, you get the opportunity to work with lots of interesting people. On our latest Mankracht retreat, I had the pleasure of meeting Eelco Smit, the exit guru. The consigliere behind the scenes of some the major business deals in Holland. His key message; be self-aware.


I picked up a few other things from Eelco:

Know your exit number Everything is a choice Stop bullshitting yourself and stop bullshitting others Find your zone of genius

The Not So Secret Rules to the Game of Life

He is also the author of “The Not So Secret Rules to the Game of Life | For People with the Guts to …


The ongoing war for your mind

There is a war going on. The war for your mind through the use of social media. Media weapons can be more potent than atomic bombs. Learn how to command and manipulate opinions, and you are capable of reshaping the fabric of the world.


Future conflicts will be won not by physical forces but by the availability and manipulation of information. Cyberwar would be accompanied by something else: “netwar.” Means trying to disrupt, damage, or modify what a target population “knows” or thinks it knows about itself and the world around. A netwar may focus on public or elite opinion or both. It may involve public diplomacy measures, propaganda and psychological campaigns, political and cultural subversion, deception of or …


Storytelling according to “LikeWar: The Weaponisation of Social Media”

Good storytelling is important

1. The human brain was never equipped to operate in an information environment that moves at the speed of light. On the internet, virality is inseparable from reality.

2. When we do not know, or when we do not know enough, we tend always to substitute emotions for thoughts.

Building blocks

Narratives are the building blocks that explain both how humans see the world and how they exist in large groups. They provide the lens through which we perceive ourselves, others, and the environment around us.


They are the stories that bind the small to the large, connecting personal experience to some bigger notion of how the world works. The stronger a narrative is, the …


Why you should and shouldn’t read Blitzscaling

Eddy de Heij recommended “Blitzscaling, The Lightning-Fast Path to Building Massively Valuable Companies”

Studying the exceptions and making it into a model?

After reading the first chapter, I send him an e-mail:

Hi Eddy,

Just finished the first chapter. The book sets a lot of conditions:

* Access to risk capital from VCs with huge risk appetite * Acces to a talent pool * A business model with a network effect * Experienced management team * Already at considerable scale

That is a very small pool to fish in. Will reserve judgement until I finish the full book, but it smells like a book studying the exceptions in hindsight and making that into a “model”.

PS Have just finished ”…


Video in the context of storytelling, strategy and the future

I had the pleasure of doing a talk for Quadia as part of the Video Bootcamp. My role was to put video in the context of storytelling, strategy and the future.


Usually, when I do a session, I start with a key question. In this case; video? Answer; yes! Or as a better answer; yes but preferably anchored in the fundamental story of the organisation.

Storytelling as a common thread

In the last two years, I have written a number of books about books, covering innovation, future trends, social media, climate change, organisational resilience and strategy and sense-making.

One of the core themes across all those books is the importance of storytelling. Applicable and applied everywhere:

Training Leadership HRM…
Hi, my name is Ron Immink, I am a business coach, author and speaker, working with companies to improve their future prospects and improve their business models.
If you have any further questions that the website is not answering, feel free to send me a WhatsApp message and I will respond asap.
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