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About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

Coaching Sessions


Talk, bounce ideas, get Rons perspective and advice and some essential book suggestions for your reading list.

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Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

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Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

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Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog

the synthetic age

Synthetic as a way to save or destroy our planet

You should combine reading “The Synthetic Age: Outdesigning Evolution, Resurrecting Species, and Reengineering Our World” with “Uninhabitable earth” and “Falter“. One is about the horrors of climate change, one is about combining that with other potential horrors, such as AI and genetics and “Synthetic” is a book to help you think about that further and where this is going, including more horrors. Synthetic ones.

Recreate the world

We now have the power to create the earth in our image. We have enough technologies to recreate the world and make it indeed synthetic. Technologies such as:

Synthetic biology Synthetic humanity Nanotechnology Genetics (including bringing animals back from extinction) Geoengineering (including cooling the earth, remixing the atmosphere or…

Operation Breakthrough

At Operation Breakthrough (Doorbraak) we have a manifesto:

I take responsibility for everything that I think is important. I only think in possibilities. I take care of my shit. I do not get distracted by social media or my phone. I do a little bit every day, instead of a lot every now and then, I choose to be excellent in a few things instead of being mediocre in lots of things. I am focussed on growth. I make sure I am overflowing with profit, so I can help others to win too. I am responsible. It is up to me. It is not about me.

Our guiding principles: real, determined, focussed, competent.


There are only six things we …


Innovation, managing solid, fluid, superfluid, S and P-type loonshots and 7 other books


“Loonshots” is a very different book about innovation and organisational design. Closer to Taleb and “Antifragile”  than “Creative construction“. Also reminds me of “The day after tomorrow“. Solid, fluid and superfluid as key concepts to manage your innovation portfolio.

Managing superfluid

Particularly superfluid is difficult. Those are the loonshots you need, but loonshots by their nature are completely and utterly unpredictable. However, the most important breakthroughs come from loonshots, widely dismissed ideas whose champions are often written off as crazy. Without loonshots companies (and empires) will eventually die.

Phase transition

Loonshots shares the lessons and learning of how to manage innovation from a loonshot perspective. It as with startups and biology, you need …


Business success through active karma management

Karma management

A good friend gave me “The Diamond Cutter: The Buddha on Managing Your Business and Your Life”. It is one of the few books that combines mindfulness, spirituality and business together. “The Diamond Cutter” is a written record of a teaching given by the Buddha over 2,500 years ago. It is also the oldest dated book in the world that was printed, rather than being written out by hand. It is a book about karma, imprints and mental gardening. Every thought is a seed to your future. You become what you think. In that way, it is very similar to “Free your mind of being yourself“, but in a lot more active way. Active karma management …


Climate, AI, genetics and other ways to destroy humanity

Climate treason

There should be a word for when you commit treason against an entire planet. Examples of climate reason are Exxon, Shell and the Koch brothers. At the beginning of the 70s, Exxon, the world’s largest oil company and, indeed, in those days, the world’s largest company period, understood that its product was going to wreck the planet. Things could have been different if they had acted then.

Predatory delay

It took a long time for them to change their behaviour (if they have). Alex Steffen, an environmental writer, coined the term predatory delay, “the blocking or slowing of needed change, in order to make money off unsustainable, unjust systems in the meantime.” Climate change and the behaviour of …

Hi, my name is Ron Immink, I am a business coach, author and speaker, working with companies to improve their future prospects and improve their business models.
If you have any further questions that the website is not answering, feel free to send me a WhatsApp message and I will respond asap.
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