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Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.
He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.
"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."
M.A. FMII Grad.
"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."
Sales and Marketing Manager at Costa Systems
"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."
"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."
Chartered PR Professional / Director at JComms
From the Blog
Every morning my information dashboard gives me my content breakfast. Here is food for thought for July 19 2019. It might be useful to others and I am happy to share. If this is of interest, drop me a line. My e-mail is email@example.com.
All these links are also shared on my twitter account, which is @ronimmink
A mix of biology, robotics, ICT, strategy, innovation, genetics, marketing, leadership and all other things that will keep your mind going:https://www.rollingstone.com/music/music-features/five-times-spotify-has-u-turned-on-its-content-strategy-859977/ https://www.nytimes.com/2019/07/17/technology/personaltech/sleep-tracking-devices-apps.html https://www.nrc.nl/nieuws/2019/07/18/azie-wil-wel-duurder-biertje-maar-geen-dure-brouwer-a3967533 https://www.sprout.nl/artikel/e-commerce/buitenkansje-dekbed-discounter-koopt-failliete-koopjessite-die-vorig-jaar-30 https://www.inc.com/chris-ronzio/business-owners-arent-self-employed-why-we-need-to-stop-saying-they-are.html https://www.engadget.com/2019/07/18/toys-r-us-opens-two-stores-tru-kids-b8ta https://www.managementtoday.co.uk/business-books-leaders-reading-summer-2019 https://www.thedrum.com/news/2019/07/19/unilever-chief-alan-jope-the-marketers-the-future-will-be-specialists https://www.zdnet.com/article/digital-transformation-how-one-bank-is-using-ai-big-data-and-chatbots-to-create-new-services/ https://www.forbes.com/sites/brianfrank/2019/07/17/making-protein-from-thin-air-yes-startups-are-doing-it https://agfundernews.com/farmers-and-entrepreneurs-may-need-to-rethink-the-path-to-agtech-adoption.html https://phys.org/news/2019-07-groundbreaking-bioinspired-chemistry.html https://www.bbc.com/news/newsbeat-49022453 https://www.forbes.com/sites/jennysplitter/2019/07/11/cultured-meat-could-suffer-the-same-fate-as-gmos-new-research-suggests https://phys.org/news/2019-07-red-wine-resveratrol-mars-explorers.html https://techxplore.com/news/2019-07-e-skin-robots-prosthetics.html https://agfundernews.com/does-this-smell-off-aryballes-digital-nose-can-tell-you.html https://www.wired.com/story/sci-fi-writers-prepare-us-for-an-uncertain-future/ https://www.vox.com/2014/5/30/5764096/homeless-shelter-housing-help-solutions https://qz.com/1666863/why-big-tech-keeps-outsmarting-antitrust-regulators https://voxeu.org/article/robots-and-firms https://www.bloomberg.com/news/articles/2019-07-12/more-nimble-robots-speed-takeover-of-jobs-once-done-by-humans https://interestingengineering.com/200-times-faster-than-ever-before-the-speediest-quantum-operation-yet https://www.nytimes.com/2019/07/10/business/microsoft-hololens-job-training.html https://www.economist.com/special-report/2019/07/11/supply-chains-are-undergoing-a-dramatic-transformation https://newatlas.com/plant-mitochondria-dna-edited https://www.theatlantic.com/magazine/archive/2019/07/work-peak-professional-decline https://newfoodeconomy.org/halal-cuisine-faith-meat-slaughter-islam https://interestingengineering.com/scientists-have-created-artificial-electronic-skin-that-can-feel-like-the-real-thing https://www.nytimes.com/2019/07/10/business/microsoft-hololens-job-training.html https://www.bonappetit.com/story/misfit-foods https://www.theverge.com/2019/7/18/20698516/connected-fitness-equipments-peloton-mirror-tonal-hydrow-fightcamp-on-demand-streaming-exercise https://singularityhub.com/2019/07/18/the-first-complete-brain-wiring-diagram-of-any-species-is-here https://www.statnews.com/2019/07/18/do-elon-musks-brain-decoding-implants-have-potential-experts-say-they-just-might https://www.labskin.co.uk/new-eu-device-regulations/ https://www.theverge.com/2019/7/18/20699037/netflix-earnings-report-q2-streaming-wars-disney-apple-warnermedia-international https://futurism.com/microsoft-hololens-hologram-speak-another-language https://www.ozy.com/fast-forward/why-the-coffin-industry-is-dying-for-disruption https://www.ozy.com/rising-stars/his-land-mine-hunting-robot-digs-communities-out-of-danger…
Storytelling is the new marketing. Where storytelling goes beyond online conversations and touches every part of your business, from packaging and distribution to customer care and beyond.
Moving marketing to culture.
Moving from brand-centric to customer-centric. From marketing to customer experience. From head marketing to heart marketing and from story to action. Living the story. It is called culture. Read “Fusion“.
The statisticsStories are 22 times more memorable than facts alone. The most powerful form of brand storytelling is when customers don’t recognise that they are being marketed to. 75% of consumers are more likely to buy from a brand when they’re recognised, remembered, or served with relevant recommendations. 68% of customers gave more business to companies…
Every morning my information dashboard gives me my content breakfast. Here is food for thought for July 18 2019. It might be useful to others and I am happy to share. If this is of interest, drop me a line. My e-mail is firstname.lastname@example.org.
All these links are also shared on my twitter account, which is @ronimmink
A mix of biology, robotics, ICT, strategy, innovation, genetics, marketing, leadership and all other things that will keep your mind going:https://www.theceomagazine.com/business/health-wellbeing/favourite-books-business-minds/ https://futurism.com/the-byte/elon-musk-neuralink-use-lasers-drill-holes-skull https://www.mckinsey.com/industries/chemicals/our-insights/the-next-big-thing-quantum-computings-potential-impact-on-chemicals https://singularityhub.com/2019/07/17/how-will-we-store-three-septillion-bits-of-data-your-metabolome-may-have-the-answer https://www.managementtoday.co.uk/ikea-transforming-its-business-model/future-business/article/1591145 https://nano-magazine.com/news/2019/7/15/red-wine-may-hold-the-key-to-next-gen-wearable-technology https://nano-magazine.com/news/2019/7/17/researchers-toughen-glass-using-nanoparticles https://www.retaildive.com/news/from-old-navy-to-madewell-how-sub-brands-grow-up-to-eat-their-parents https://nano-magazine.com/news/2019/7/11/highways-england-investigates-use-of-graphene-in-roads https://futurism.com/forget-qubits-quantum-scientists-building-qudits https://www.sprout.nl/artikel/fintech/van-links-tot-rechts-politici-hebben-een-gezamenlijke-vijand-de-libra https://phys.org/news/2019-07-graphene-superconductor-tune.html https://techxplore.com/news/2019-07-tiny-vibration-powered-robots-size-world.html https://phys.org/news/2019-07-electronic-chip-mimics-brain-memories.html https://phys.org/news/2019-07-viruses-reshaping-world.html https://e27.co/free-is-not-always-the-best-option-and-heres-an-experiment-in-setting-value-20181130 https://futurism.com/the-byte/elon-musk-neuralink-use-lasers-drill-holes-skull https://unmistakablecreative.com/speed-of-execution/
Climatehttps://www.environmentalleader.com/2019/07/circular-economy-jeans-redesign/ https://www.duurzaambedrijfsleven.nl/circulaire-economie/31999/serie-circulaire-economie-dichterbij https://www.fastcompany.com/90376630/the-seriously-scary-problem-with-the-black-plastic-all-around-us https://phys.org/news/2019-07-red-algae-genes-bacteria-cope.html…
Listen to Ron talk about the books that have interested him on Newstalk Radio over the years. Here Ron talks about “Little Bets”
Newstalk 106 – 108fm is Ireland’s national independent talk radio broadcaster
Expose yourself to failure. Hippo syndrome. MBA or entrepreneurs. Pixar. 98,000 storyboards. Seek the mavericks. Mountain bikes. R+D against user-generated innovation. HP and market research. Military. Autonomy. Intelligence or effort? 10,000 hours. Luck as a state of minds. Birds ey, e versus worms eye. Total emersion and anthropology.
More and more companies use science fiction writers to help develop scenarios and strategies for the future. Storytelling helps when you want to engage your staff with thinking about where to go as an organisation. I picked up “Stories from 2045: Artificial intelligence and the future of work – a collection of short stories by the Economic Singularity Club”. What a treat. Should be compulsory reading for every entrepreneur, civil servant and politician.
Some ideas from the bookAllocate voting rights in proportion to the amount of time that residents devoted to civic activities. A circular economy directive A universal respect credit system HELP, Human Elective Leisure Payment. Fiscal Freedom Act encouraged early retirement by abolishing all taxation on property…