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About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

Coaching Sessions


Talk, bounce ideas, get Rons perspective and advice and some essential book suggestions for your reading list.

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Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

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Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

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Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog

You Don't Know What You Don't Know- Everything You Need to Know to Buy or Sell a Business

You need to think about your (happy) exit all the time

Mini exits and acquisition entrepreneurship will become a trend. The statistics are overwhelming. Both on the risk and opportunity side. Not many good books have been written on the subject. “Buy to sell” is the one I recommend.

You Don’t Know What You Don’t Know: Everything You Need to Know to Buy or Sell a Business

That is why I picked up “You Don’t Know What You Don’t Know: Everything You Need to Know to Buy or Sell a Business”. A convenient and quick guide into buying a business. Not as good as “Buy to sell”, and both miss the emotional side of selling and buying a business, creating what Eelco Smit calls a happy exit.


It …


Differentatie is niet genoeg

Marketing zou moeten gaan over differentiatie en hoe je bedrijf gezien word met iets speciaals. Ik heb het er regelmatig over met onze klanten.

Heel veel boeken

Op Amazon zijn er ongeveer 60,000 boeken over marketing.

Een van mijn favoriete auteurs is Brain Solis.  Als je een perspectief wil over prijs en distributie, moet je “Free” van Chris Anderson een keer gaan lezen. “Makers” is ook leuk. De neuroscience in “Hooked” is heel leuk.  De invalshoek in “Powerbrands” is interessant. Bernadette Jiwa heeft het over het emotionele verschil. Ik vind reputatie economics een belangrijk aspect van marketing. Je mag verkopen als de functie van marketing nooit vergeten. Ik vind CRM ook leuk in…
make think imagine

Engineers as moral guardians

I was working for a large project engineering company and had the pleasure of being part of their innovation conference. The title of the talk was “Engineering the future”. That will also be the title of my next book about books.

Make, Think, Imagine

Hence “Make, Think, Imagine, Engineering the Future of Civilisation” which is a book about the importance of engineers. Scientists invent, but engineers make it happen. And engineering has given us the progress we currently experience (and the mess). When it is done well, engineering produces innovations that allow us to solve our problems and improve our well-being, while expending less effort and cost. Engineering is like a game of cat and mouse, in which innovators must …

more from less

Dematerialisation; the pattern of more for less

Once you become a follower of the Singularity University, you cannot help but optimistic (sometimes). Combine that with reading “Moonshots”, and you might believe that our current economic model, which is based on scarcity, will be replaced by an economic model based on abundance and dematerialisation.

More from less

Hence More From Less: The surprising story of how we learned to prosper using fewer resources – and what happens next. From the author of “The second machine age” and “Machine, platform crowd”.


The guy has a pedigree. So when he says that dematerialisation is happening, I think you should listen. It is cheerful too. He says that in recent years a pattern has …

gouden ei

BITSING; voorspelbaar verkopen


Ik ken Frans de Groot al lang. Mijn broer werkte voor hem toen hij zijn eigen marketing-communicatie bureau. had. Dat was meer dan twintig jaar geleden. In die tijd had Frans het al over de marketingmethodiek die hij had ontwikkeld, genaamd BITSING.

Het marketing alternatief

Het alternatief voor de 4P’s. Geen product, plaats, promotie en prijs, maar branding, imago, verkeer en verkoop. Het heeft me voor het leven getekend. Sindsdien vraag ik marketers steeds over het verband tussen hun marketing en hun omzet en winst. Veel marketers kunnen die vraag niet beantwoorden.

Voorspelbare marketing

Het mooie van BITSING is dat de campagne voorspelbaar wordt. Het altijd begint met omzet en de winstmarge. De winstmarge is namelijk het maximale beschikbare …

Hi, my name is Ron Immink, I am a business coach, author and speaker, working with companies to improve their future prospects and improve their business models.
If you have any further questions that the website is not answering, feel free to send me a WhatsApp message and I will respond asap.
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