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About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

Coaching Sessions


Talk, bounce ideas, get Rons perspective and advice and some essential book suggestions for your reading list.

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Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

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Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

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Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog


Is urbanisation dead?

I was asked to write an article for “Doing business in Kinsale”, an 80-page book highlighting why this famous town has built a well-deserved reputation as a great place to live and work. You can download it here.

Urbanisation is dead

You can replace Kinsale with a few other nice places to live. I do think a counter-reaction to urbanisation is coming. What do you think?


Real artist don’t starve” suggest that location is a key determinant of your success. If you follow the literature on innovation, proximity = serendipity and the denser the location the more innovation will happen. Which why cities are regarded as serendipity machines and the future hotbeds of innovation.


I …


An idea is only 5% and why minimal viable resources are the key

I have been in the entrepreneurship and the start-up game for a long time. Curriculum development, evaluations, books, training, workshops and I started a few companies myself.

THE success factor

When I deliver workshops, I always try to explain, what I think is THE success factors for early success. Networks. Apart from very hard work (read “Perennial selling“), it is about deep domain expertise and networks. They go hand in hand. If you have been a plumber all your life, what is the most obvious business you should start? Plumbing indeed.


I also have been slightly dismayed by the pitch fever, celebration of the exceptions to the rule (we are not all Mark Zuckerberg) and the ignoring …


Why I Am Doing This

In my first day as a junior advisor, I was told to interview a CEO whose business had just failed. He lost everything. He lost his wife, all his money, his business and his house. All he was left with was a chair and a mattress (Dutch law).

It made a huge impression. Since then I have failed myself a few times, and I know the pain involved. I have worked with hundreds of companies. I have seen many management teams struggle with keeping their companies alive.

I am also a serious book nerd. Always have been since I learned how to read. I love books. I got a lot out of them. Books like “Lord of the rings”, “Thriving …


The hard statistics behind the future

We have read many books about the future. Most recent “The day after tomorrow”, “Thank you for being late” and “The industries of the future”. All about the speed of change. They are all excellent.

You should add “No Ordinary Disruption: The Four Global Forces Breaking All the Trends” to the list. What makes this book different is rather than focus on only technology or climate, it is focussing on demographics, trade flows, emerging markets and more specifically emerging cities. With hard statistics as the basis of the book.

The key points

Focus on emerging economies

Emerging economies are growing 75% more rapidly than developed counties, and by 2025, the economic centre of gravity …