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About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

Coaching Sessions


Talk, bounce ideas, get Rons perspective and advice and some essential book suggestions for your reading list.

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Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

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Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

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Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog


ARVRinnovate conference, the 5 books

I had the pleasure of chairing a panel at the annual ARVRinnovate conference. The brainchild of Alex Gibson, now in its 6th year and growing from strength to strength. With a lovely family feel to it. Like a reunion. It is on my calendar for next year.

Some light reading

AR and VR are fascinating. Here are a few blogs I wrote about the topic:

Experience on demand and what it will do

The virtual realities of marketing

Dawn of the New Everything: A Journey Through Virtual Reality

The business case

What I asked the panel to consider is what the business case is for AR and VR in the context of marketing and sales. I am unconvinced. The hardware …

Photographer - Paul Sherwood paul@sherwood.ie 087 230 9096
KPMG at The Mill, Drogheda, Co.Louth. April 2019

40 businesses, 40 questions, more than 40 answers

Apart from all the questions, storytelling was the topic of discussion at our KPMG Private enterprise, Go-Global event in Drogheda.

It is a topic close to my heart. Here are a few blogs I wrote about the subject:

Business models and storytelling Leadership and storytelling

How many believe your story?

One of the participants pointed out that the purpose of a business is to make money, not to tell a story and that most staff members or customers don’t care. In fact, most staff members would need a bucket when they hear the corporate spin. The question is how many of your staff believe your story (if you even have one).

Culture is marketing?

If you believe that culture is …

creative construction

How to lead intrapreneurship and innovation

Intrapreneurship accelerator

I am currently working on the establishment of a green and sustainable intrapreneurship accelerator. The premise is that with climate change we are running out of time and startups are too slow to scale. The solution lies within startups from within large enterprises. Picked up “Creative construction, the DNA of sustained innovation”.

Why intrapreneurship

Larger enterprises have massive financial resources to explore new opportunities. They can hedge highly risky technology bets through parallel experimentation in ways that start-ups can only dream of. They can build vast networks of external collaborators to explore a broad array of emerging technologies. They have incredibly deep reservoirs of technical talent and operational skills critical to bringing innovations to the market. They have…

Business retreat Operatie Doorbraak

I have just finished a 3-day business retreat with Tibor.nl. This time Operation Breakthrough.

Movement, mindset and business principles

What happens when you combine movement, mindset and business principles with a retreat for 3 days with a group of 12 entrepreneurs and 5 very experienced coaches, whom all approach people and business from different angles and perspectives?

No distraction

What happens when phones are switched off for 3 days?

Start early

What happens when you start your days at 5 a clock in the morning with a walk through the forest, light exercise and meditation?

Be different

What happens when you celebrate outlying?


What happens when you focus on only four things for those 3 days?

niche market, solution,…
uninhibatle earth

The Uninhabitable Earth: A Story of the Future

“The Uninhabitable Earth: A Story of the Future” is the scariest book I have read in a long time.

It is much worse than you think

It is worse, much worse than you think. The slowness of climate change is a fairy tale. Climate change is fast, much faster. It is the end of normal; the beginning of never normal again. It is also irreversible, and therefore effectively permanent. You might hope to simply reverse climate change; you can’t. It will outrun all of us.

Delayed effect

Even if, miraculously, humans immediately ceased emitting carbon, we’d still be due for some additional warming from just the stuff we’ve put into the air already. And of course, with global emissions still …

Hi, my name is Ron Immink, I am a business coach, author and speaker, working with companies to improve their future prospects and improve their business models.
If you have any further questions that the website is not answering, feel free to send me a WhatsApp message and I will respond asap.
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