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About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

Coaching Sessions


Talk, bounce ideas, get Rons perspective and advice and some essential book suggestions for your reading list.

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Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

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Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

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Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog

Feasible Planet- A guide to more sustainable living

How to do your bit for the climate (funerals, soap, snacks and chopsticks)

Climate change is a hot topic

I was at a workshop in RTE about BAFTA’s Albert, a measurement system that measures the carbon impact of TV and film productions. Really interesting, thoroughly enjoyable. It also scared the daylights out of me. And I can do doom and gloom like the best of us. We are running out of time.

We need to get to zero carbon

The carbon emission graphs are still shooting up, and we are genuinely running out of time. We are now at 407 parts per million. It was 400 in 2015. It was 310 in 1955. An exponential curve upwards. If it gets to 480, we are done for. We have about 25 years left to …

killing marketing

Content marketing as a profit centre


Content marketing has been on our mind for a while now. Ten years ago we created SmallbusinessCan. Co-created with and funded by Ulster Bank. The rationale was to embrace social media, design a platform to engage with small business and create a  distribution, communication and publishing channel for Ulster Bank. The only focus was on being helpful to business through content, events, workshops, training and mentoring.

The plan

Part of the plans was to create an open source community for innovation and product testing. The end game was to create a SmallbusinessCan bank. Pure content marketing. It was way ahead of its time (I am aware that I am boasting) and Ulster Bank should be very proud. It could …

breaking bad habbits

Bad habits, best bad practice and Kuru for business

Breaking bad habits follows on from Freek Vermeulen’s “Business exposed”. A book with an interesting take on popular management theories and practices. Most of them do not work. Management fads spread like wildfire or like a virus but are not based on any merits.

Simplicity Sells

Think about it. It makes sense. Simplicity sells and if we could only apply hard and fast rules to get a resolution. It does not work like that. We all underestimate the complexity of an organisation and how every organisation is unique. Culture, people, management team, location, product, purpose, resources, talent, etc., etc. There are a lot of factors at play. Just because TQM or ISO works for one business, does not mean it …


The 6 questions and 9 books that will set you up for 2018

Christmas and New Year always follow the same cycles. We are now in the 6,7,8 books to read for 2018 phase.

Before Christmas, I published the 215 questions to ask yourself, based on all the books we have read for our clients over the years.

In the spirit of 6,7 and 8. I like to boil it down to 6 questions, I think you need to consider for 2018.

Question 1 What is your organisation’s big transformative purpose?

First asked in “Exponential organisations” and is becoming a trend. 

Question 2 How antifragile are you as an organisation?

Based on Taleb’s book with the same title, but starting to get traction. You need to immunise your organisation to …

the thinker

215 business questions to consider over the Xmas break

Rather than focus on the best business books for Xmas, I decided to give you some questions to ponder.

Ten years

Below are 215 questions that we distilled from the business books that we have covered with our clients over the last ten years. They are random, and some might not be relevant. However, they will make you think.

They might give you a headache too. Here it goes:


1. How random are you?

2. How far are you looking ahead?

3. What are your scenarios?

4. What is happening in your sector from a technology perspective?

5. How fast are things changing in your sector?

6. Why do you exist?

7. What phenomena are your addressing?

8. What …