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About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

Coaching Sessions


Talk, bounce ideas, get Rons perspective and advice and some essential book suggestions for your reading list.

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Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

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Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

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Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog


Deep work, mastery and arts are the future of humanity

Deep work, mastery and arts are the future of humanity.

Cirque de Soleil

Liana and I went to Cirque de Soleil in Malaga this week. A fantastic show and I was in awe. Brought to tears. Afterwards, we went for some drinks and tapas in beautiful Malaga, one of the oldest cities in the world.

The future, slow down or go faster

I am writing a new book, titled “Infinite growth” and during the week we have been discussing the exponential and scary effects of AI, robotics, climate change, soil erosion, pollution, synthetic biology to name a few. It always brings me back to the question, to keep up, do you go faster or slow down?

Slow …

ecology of commerce

Your business needs a declaration of sustainability


I have read a few scary books in my time. “Bandwashed”, “Future Crimes”, “Climate change” to name a few. “The Ecology of Commerce: A Declaration of Sustainability” fits right in there. What is scary about this book is the picture it paints on how we are making a complete mess of our world.

We are running out of time

A hundred years ago, even fifty years ago, it did not seem urgent that we understand the relationship between business and a healthy environment, because natural resources seemed unlimited. We have decimated 97 per cent of the ancient forests in North America; every day U.S. farmers and ranchers draw out 20 billion more gallons …

life 3.0

If you had three wishes for an AI

Narrow AI for your business

AI is capturing the imagination of everyone I talk to. Most of us are concerned. It does not matter what part of the spectrum you are, (from Skynet to Utopia) it will impact on your business model. You can start with considering how narrow AI can improve your business model. It is the broad AI that is a bit more existential.

Life 3.0

“Life 3.0: Being Human in the Age of Artificial Intelligence” is a “What technology wants” type of book. Interesting question on the how AI will evolve and what that might mean. With questions about what defines intelligence, consciousness and life itself.


In his view intelligence = ability to accomplish complex goals. …


Lessons from a strategic retreat


Have you ever been to a place where everything you have worked on, all the hundreds of business book you have read, all the subjects you have written about, all the conferences you spoke at, all the sessions you have had with your clients, all the principles you believe in, all come together in perfect sync? Where a combination of like-minded people create magic? 

Strategic retreat

I am just back from a strategic retreat in Barcelona, where I had the pleasure of delivering a week of business coaching and master classes. Organised by tibor.nl. A combination of sunshine, good food, relaxation, mental fitness, sports and business.

Helping businesses to scale

It started a few weeks ago where an …

experience on demand

Experience on demand and what it will do


I had a great experience at the ARVRinnovate conference. There is no doubt in my mind. AR and VR are hotspots, with an immense amount of applications, starting with gaming, sales, marketing, training and instruction. But it also has a long way to go. The technology definitely was not as sophisticated as I expected it to be. It is all still too clunky. The 6Ds will take care of that soon and then all gloves (literally) are off.

Emotion always wins

The sensation of “being there,” wherever the program you are running takes you, is what researchers call psychological presence, and it is the fundamental characteristic of VR. That is why it will get to experience on demand. …