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About Ron

Ron helps build businesses. He has worked all over Europe and the USA with a variety of clients. He is the author of many entrepreneurship and strategy focused books. He is a regular contributor on Newstalk radio, a regular public speaker on innovation, strategy, future trends and entrepreneurship and his articles are featured in the media in Ireland and the UK.

He is founder of BookBuzz, StrategyCrowd and Small Business Can. He is the entrepreneur-in-residence for Sustainable Nation, and the Irish lead for the Climate-KIC Climatelaunchpad, the largest green business idea competition in the world.

Learn more about Ron Immink and why he does what he does.

Coaching Sessions


Talk, bounce ideas, get Rons perspective and advice and some essential book suggestions for your reading list.

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Briefing sessions followed by Q&A and discussion developed by Ron based on a particular business challenge.

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Unique briefing sessions developed around specific business challanges using books and the latest business thinking.

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Just some of the clients I have worked with. Read a full list of testimonials here.

"I had the joy of working with Ron while he was involved with Invent, the innovation centre in Dublin City University. If you want someone who is going to help you and your business achieve great things, then Ron is your man. He has the capacity and ability to wade through the mud to help you find those diamonds that will help you transform your business ..."

Camillus O'Brien
M.A. FMII Grad.

"I had a mentoring session with Ron for my startup business a few months ago through www.smallbusinesscan.com and Ulster Bank. Ron was quickly able to identify areas for growth and gave me valuable advice that I was able to implement right away. I would have no hesitation in recommending a mentoring session with him. It was of huge value ..."

Jillian Morkan
Sales and Marketing Manager at Costa Systems

"The word STRATEGY is bandied about by many who do not have a basic understanding of its concepts - Ron however, is one of the most clear minded strategic thinkers I have ever dealt with - knowledgeable, professional, pleasant and pragmatic. You would be hard pressed to find a better advisor for your business activity ..."

Peter Nolan

"Ron is a visionary. He is a truly insightful guy. At JPR, we have worked closely with Ron on a range of projects for Small Business Can, including media partnerships with the Belfast Telegraph and Sunday Business Post, and on the Start-Up Live and Business Live events series. Ron's articles and columns for the media partners always find ..."

Chris Harrison
Chartered PR Professional / Director at JComms


From the Blog

tibor pool

Combining body, mind, business, movement and decision making

What happens when you put a group of people at the top at their game in a villa in Spain with a number of successful entrepreneurs and intrapreneurs and take a holistic approach? Combining body, mind and business. Combining movement and decision making.


Combining some of the best in the business, who all share the same philosophy and mindset. Who all have a genuine desire to facilitate happiness, change and success.

Power and intensity

Imagine that you have access to the best fitness coach, who has been involved with special forces worldwide and made custom physical and tactical programs for these groups across the world. You can check him out here. His message is that only power and …


Sensemaking, morality, humanity, leadership and the slow flow

Sensemaking, morality, humanity, leadership and slow flow

In books, there is a move away from technology, innovation and disruption. Instead, business authors are asking some very pertinent questions of where this is all going. Call it “sense-making”. Not about making sense about the exponential development in technology, as that is now a given, but about the impact and implications of technology on business and humanity.

Free book

I wrote a book about the books that are trying to do just that. Making sense. You can download a free copy here.…

Free Pic No Repro Fee 23 October  2018 
 Pictured at The KPMG Private Enterprise supported by Enterprise Ireland, Ulster Bank and BusinessAchievers.com recently launched its “HOW-TO” series with the first event being on the “HOW TO of Going Global” in Republic of Work.A small invited group of emerging businesses gather side by side in an open conversation format with leaders and experts in the field of business, to share insights gained, guidance on routes to market, managing currency, business planning and strategies, Brexit and many other topics on the road to global success.
Photography by  Gerard McCarthy 087 8537228   
more info contact Alison Cotter  KPMG  01 410 2221  087 744 2221   alison.cotter@kpmg.ie

A roundtable with SMEs about export

The problem with moderating an event is that you don’t get the time to make notes. We were in Cork with KPMG, and the subject was export. This is what I picked up.


Selling to America is like selling to Europe. Every state has a different culture and sometimes even a different language. The USA market is not as homogenous as you would expect. Rather than focussing on USA companies should focus on the commonwealth. If you have a choice between the USA and China, focus on China. The Chinese are a pleasure to work with and have a focus on moving towards yes. All the old stereotypes about the Chinese are not true.


Use reference clients as…

A future retro perspective on climate change policy

Climate policy

A long time ago I read a book titled  “The end of Western Civilisation, a view from the future”. Written as if a hundred year in the future, looking back on how we messed up the response to climate change. The thesis of the book is that Western civilisation became trapped in the grip of two inhibiting ideologies: positivism and market fundamentalism. As a result, destroying civilisation in most of Europe and the USA. Africa and Australia are wiped out. China survives. It is referred to in the book as the great collapse 2073-2093.


It is a fascinating read with an eerie ring to it. A must read. Describing the absolute failure of scientists and politicians to …


You get what you measure, and that is precisely the problem with GDP

The wrong economics

There have been quite a few books written about how GDP is the wrong metric. It does not take into account new business models certainly does not take into account the true cost of production, which should include pollution, carbon emissions and the real capital cost of impact on nature, but also the social cost.

We are bankrupt

The reason we do measure properly is that most companies would go bankrupt. Think about it. Our GDP is telling us our economies are growing. While our planet is being destroyed, we have hospital waiting lists, a housing crisis and suicide is the number two cause of death among young men.

Failure to measure

GDP is a calculation that …