The traditional funnel model of marketing is broken
In today’s experienced-based economy, we need to engage with our customers by adding value to what they do. We need to think in the language of the problems we solve for our customers, and not the benefits and features of what we sell. We need to add value each time we are in contact with them, not just overtly selling to them.
By engaging with people before they need to buy, we will be the first address they seek when they are ready to buy. To truly engage with our customers, our priority must be value creation. If we want to win the battle for customer attention, we need to stop …