the synthetic age

Synthetic as a way to save or destroy our planet

You should combine reading “The Synthetic Age: Outdesigning Evolution, Resurrecting Species, and Reengineering Our World” with “Uninhabitable earth” and “Falter“. One is about the horrors of climate change, one is about combining that with other potential horrors, such as AI and genetics and “Synthetic” is a book to help you think about that further and where this is going, including more horrors. Synthetic ones.

Recreate the world

We now have the power to create the earth in our image. We have enough technologies to recreate the world and make it indeed synthetic. Technologies such as:

Synthetic biology Synthetic humanity Nanotechnology Genetics (including bringing animals back from extinction) Geoengineering (including cooling the earth, remixing the atmosphere or…
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Operation Breakthrough

At Operation Breakthrough (Doorbraak) we have a manifesto:

I take responsibility for everything that I think is important. I only think in possibilities. I take care of my shit. I do not get distracted by social media or my phone. I do a little bit every day, instead of a lot every now and then, I choose to be excellent in a few things instead of being mediocre in lots of things. I am focussed on growth. I make sure I am overflowing with profit, so I can help others to win too. I am responsible. It is up to me. It is not about me.

Our guiding principles: real, determined, focussed, competent.


There are only six things we …

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Innovation, managing solid, fluid, superfluid, S and P-type loonshots and 7 other books


“Loonshots” is a very different book about innovation and organisational design. Closer to Taleb and “Antifragile”  than “Creative construction“. Also reminds me of “The day after tomorrow“. Solid, fluid and superfluid as key concepts to manage your innovation portfolio.

Managing superfluid

Particularly superfluid is difficult. Those are the loonshots you need, but loonshots by their nature are completely and utterly unpredictable. However, the most important breakthroughs come from loonshots, widely dismissed ideas whose champions are often written off as crazy. Without loonshots companies (and empires) will eventually die.

Phase transition

Loonshots shares the lessons and learning of how to manage innovation from a loonshot perspective. It as with startups and biology, you need …

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Business success through active karma management

Karma management

A good friend gave me “The Diamond Cutter: The Buddha on Managing Your Business and Your Life”. It is one of the few books that combines mindfulness, spirituality and business together. “The Diamond Cutter” is a written record of a teaching given by the Buddha over 2,500 years ago. It is also the oldest dated book in the world that was printed, rather than being written out by hand. It is a book about karma, imprints and mental gardening. Every thought is a seed to your future. You become what you think. In that way, it is very similar to “Free your mind of being yourself“, but in a lot more active way. Active karma management …

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Climate, AI, genetics and other ways to destroy humanity

Climate treason

There should be a word for when you commit treason against an entire planet. Examples of climate reason are Exxon, Shell and the Koch brothers. At the beginning of the 70s, Exxon, the world’s largest oil company and, indeed, in those days, the world’s largest company period, understood that its product was going to wreck the planet. Things could have been different if they had acted then.

Predatory delay

It took a long time for them to change their behaviour (if they have). Alex Steffen, an environmental writer, coined the term predatory delay, “the blocking or slowing of needed change, in order to make money off unsustainable, unjust systems in the meantime.” Climate change and the behaviour of …

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photo mankracht2

Leadership lessons from a Barcelona retreat

The best in leadership

When you work with, you have the pleasure to work with the best. At our recent Mankracht retreat in Barcelona, I worked with Gert Hein de Heer. Gert Hein was the youngest CEO of a publicly listed company in Holland and has lead companies such as Holland Colours, Boots&Woods and Monuta.


He did a masterclass on leadership. Here are some of the things he shared:

Having a belly ache is a good thing when you have to make important decisions. It means that you are outside your comfort zone. Without pain, there is no gain. Without friction, it is impossible to be your best. Leadership is about two things: business models and people.…
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The algoritmic leader

How to optimise your decision making as a leader, using machines

How do you make decisions

I am taking a bet that you spend very little time thinking about thinking or how and why you make the decisions you make. Let alone how you can use AI to do that even better and consistent.


Once you have read “Principles“, you should be looking at your business in a different way. Before “Principles” there was “Making money is killing your business“. Your business as an engine or combination of (decision making) processes. That is why I started to read “The Algorithmic leader”. Managing and optimising your decision making as a leader, using and applying machine learning.


Algorithms are not some computational incantation that somehow bring machines …

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ARVRinnovate conference, the 5 books

I had the pleasure of chairing a panel at the annual ARVRinnovate conference. The brainchild of Alex Gibson, now in its 6th year and growing from strength to strength. With a lovely family feel to it. Like a reunion. It is on my calendar for next year.

Some light reading

AR and VR are fascinating. Here are a few blogs I wrote about the topic:

Experience on demand and what it will do

The virtual realities of marketing

Dawn of the New Everything: A Journey Through Virtual Reality

The business case

What I asked the panel to consider is what the business case is for AR and VR in the context of marketing and sales. I am unconvinced. The hardware …

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Photographer - Paul Sherwood 087 230 9096
KPMG at The Mill, Drogheda, Co.Louth. April 2019

40 businesses, 40 questions, more than 40 answers

Apart from all the questions, storytelling was the topic of discussion at our KPMG Private enterprise, Go-Global event in Drogheda.

It is a topic close to my heart. Here are a few blogs I wrote about the subject:

Business models and storytelling Leadership and storytelling

How many believe your story?

One of the participants pointed out that the purpose of a business is to make money, not to tell a story and that most staff members or customers don’t care. In fact, most staff members would need a bucket when they hear the corporate spin. The question is how many of your staff believe your story (if you even have one).

Culture is marketing?

If you believe that culture is …

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creative construction

How to lead intrapreneurship and innovation

Intrapreneurship accelerator

I am currently working on the establishment of a green and sustainable intrapreneurship accelerator. The premise is that with climate change we are running out of time and startups are too slow to scale. The solution lies within startups from within large enterprises. Picked up “Creative construction, the DNA of sustained innovation”.

Why intrapreneurship

Larger enterprises have massive financial resources to explore new opportunities. They can hedge highly risky technology bets through parallel experimentation in ways that start-ups can only dream of. They can build vast networks of external collaborators to explore a broad array of emerging technologies. They have incredibly deep reservoirs of technical talent and operational skills critical to bringing innovations to the market. They have…
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Hi, my name is Ron Immink, I am a business coach, author and speaker, working with companies to improve their future prospects and improve their business models.
If you have any further questions that the website is not answering, feel free to send me a WhatsApp message and I will respond asap.
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