The Not So Secret Rules to the Game of Life

Self-awareness as the key to unlock success

Self-awareness is everything

When you work with Tibor Olgers, you get the opportunity to work with lots of interesting people. On our latest Mankracht retreat, I had the pleasure of meeting Eelco Smit, the exit guru. The consigliere behind the scenes of some the major business deals in Holland. His key message; be self-aware.


I picked up a few other things from Eelco:

Know your exit number Everything is a choice Stop bullshitting yourself and stop bullshitting others Find your zone of genius

The Not So Secret Rules to the Game of Life

He is also the author of “The Not So Secret Rules to the Game of Life | For People with the Guts to …

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The ongoing war for your mind

There is a war going on. The war for your mind through the use of social media. Media weapons can be more potent than atomic bombs. Learn how to command and manipulate opinions, and you are capable of reshaping the fabric of the world.


Future conflicts will be won not by physical forces but by the availability and manipulation of information. Cyberwar would be accompanied by something else: “netwar.” Means trying to disrupt, damage, or modify what a target population “knows” or thinks it knows about itself and the world around. A netwar may focus on public or elite opinion or both. It may involve public diplomacy measures, propaganda and psychological campaigns, political and cultural subversion, deception of or …

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Storytelling according to “LikeWar: The Weaponisation of Social Media”

Good storytelling is important

1. The human brain was never equipped to operate in an information environment that moves at the speed of light. On the internet, virality is inseparable from reality.

2. When we do not know, or when we do not know enough, we tend always to substitute emotions for thoughts.

Building blocks

Narratives are the building blocks that explain both how humans see the world and how they exist in large groups. They provide the lens through which we perceive ourselves, others, and the environment around us.


They are the stories that bind the small to the large, connecting personal experience to some bigger notion of how the world works. The stronger a narrative is, the …

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Why you should and shouldn’t read Blitzscaling

Eddy de Heij recommended “Blitzscaling, The Lightning-Fast Path to Building Massively Valuable Companies”

Studying the exceptions and making it into a model?

After reading the first chapter, I send him an e-mail:

Hi Eddy,

Just finished the first chapter. The book sets a lot of conditions:

* Access to risk capital from VCs with huge risk appetite * Acces to a talent pool * A business model with a network effect * Experienced management team * Already at considerable scale

That is a very small pool to fish in. Will reserve judgement until I finish the full book, but it smells like a book studying the exceptions in hindsight and making that into a “model”.

PS Have just finished ”…

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Video in the context of storytelling, strategy and the future

I had the pleasure of doing a talk for Quadia as part of the Video Bootcamp. My role was to put video in the context of storytelling, strategy and the future.


Usually, when I do a session, I start with a key question. In this case; video? Answer; yes! Or as a better answer; yes but preferably anchored in the fundamental story of the organisation.

Storytelling as a common thread

In the last two years, I have written a number of books about books, covering innovation, future trends, social media, climate change, organisational resilience and strategy and sense-making.

One of the core themes across all those books is the importance of storytelling. Applicable and applied everywhere:

Training Leadership HRM…
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Utopia for Realists: And How We Can Get There

“Utopia for Realists: And How We Can Get There” is a policy version of “Black box thinking”. Rutger Bregman would like Freek Vermeulen, a fellow Dutchman and is likely to be a fan of Naseem Taleb. A lot of things we believe to be true are false. Particularly in science, economy and medicine. Look up the Lindy effect, confirmation bias and reignite your common sense. Don’t believe anything you read, hear or see. Go one step further, start with detoxing your brain. Read “Breaking the habit of being yourself

Utopia for realist

About the reality that although the press and social media try to tell you otherwise (fear sells better), we never had it as good …

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talk triggers

Storytelling and talk triggers as your marketing strategy

As associates of the Content Providers, we are running a number of inspiration sessions on (video) storytelling together with Quadia. Location is Hilversum, Holland, on 18 and 23 January. If you are interested, have a look here. You need to book. Not sure if there are any place left.

Talk triggers

In preparation, I read “Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth”.If you accept that social media is word of mouth on steroids, if you also agree that positive word of mouth is the Ultimate Moment of Truth, if you take it that word of mouth is one of the few (if not only) authentic way of spreading your message, and if you …

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Free your mind of being yourself

“The Greatest Habit You Can Ever Break Is the Habit of Being Yourself” is a great  book about your mind, brain imaging, neuroplasticity, epigenetics, psychoneuroimmunology, quantum entanglement, neurochemicals, and meditation

The power of the mind

You need to embrace the concept that your (subjective) mind has an effect on your (objective) world. The latest research supports the notion that we have a natural ability to change the brain and body by thought alone. In fact, your thoughts have consequences so great that they create your reality.

Quantum physics

The most fundamental components of our so-called physical world are both waves (energy) and particles (physical matter), depending on the mind of the observer. What quantum physicists discovered was that the person …

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Design a business model based on abundance

I can think of no better, optimistic, uplifting book than “Moonshots: Creating a World of Abundance”. It has everything. Science, future, entrepreneurship, innovation, mindset, sustainability, leadership. It is my book for 2018. It will cheer you up no end.


I have never dreamed about a book. Until “Moonshots”. The question that kept coming through was; what if we had an abundance of energy, food, water, land, computing power, minerals, clean air, etc.?


The book is a wake-up call. I am a member of Abundance360 (highly recommended) and the Singularity University, but I have found myself increasingly pessimistic (and I am an optimist by nature) in my lectures and talks. I am reading too much pessimistic news about climate …

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the four

What you should know about Amazon, Apple, Facebook and Google

I picked up “The Four: The Hidden DNA of Amazon, Apple, Facebook and Google”. 

Power corrupts

A while ago I read “The internet is not the answer”. About the beginnings of winners take all. Google, Facebook, Apple and Amazon are now near monopolies. You need to think about that. Power corrupts.

The good, the bad and the ugly

These four technology giants have inspired more joy, connections, prosperity, and discovery than any entity in history. But they also have refused to pay sales tax, invade privacy, have treated their employees poorly, created lethal addictive behaviour and have destroyed hundreds of thousands of jobs. In a nutshell, the big Four borrow (steal?) your information, only to sell it back to you.…

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Hi, my name is Ron Immink, I am a business coach, author and speaker, working with companies to improve their future prospects and improve their business models.
If you have any further questions that the website is not answering, feel free to send me a WhatsApp message and I will respond asap.
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